New vehicle market eases in May

New vehicle market eases in May

David Crawford

David Crawford

The new vehicle marked fell by a mere 30 units in May – but still remains up 6% year-to-date.

“The new vehicle market held steady in the month of May with 10,034 new vehicles registered, a very slight drop of 30 vehicles compared to May 2014 where 10,064 vehicles were registered,” says David Crawford, CEO of the Motor Industry Association. “However, the market year-to-date is 6% up (2925 vehicles) on this time last year.”

Toyota remained the overall market leader for the month of May with 16% (1604 vehicles), followed by Holden with 11% (1105 vehicles), and Ford with 10% (1025 vehicles). Year-to-date Toyota, Holden and Ford remain the overall market leaders.

New passenger car registrations of 6843 vehicles in May were up 41 units on May 2014 sales of 6802 vehicles. Toyota remains the market leader for passenger vehicles (958 vehicles/14%) followed by Holden (778 vehicles/11%) and Mazda (695 vehicles/10%). Year-to-date, Toyota, Holden and Mazda are also the passenger vehicle market leaders.

New commercial vehicle registrations of 3191 vehicles in May were down 71 units on May 2014 sales of 3262 vehicles. Toyota remains the commercial vehicle leader for the month of May (646 vehicles) and also year to date (3197 vehicles/21% of the commercial market).

Ford Ranger remains the monthly top selling commercial vehicle model with 511 vehicles sold, followed by the Toyota Hilux with 404 vehicles. Year-to-date Ranger remains the top selling commercial vehicle model with 15% market share (2307 vehicles), followed by the Hilux with 14% market share (2102 vehicles) – a lead of 205 units.

Not only was Ranger the best-selling commercial model, it was also the top model overall for the month of May, followed by the Toyota Hilux, and the Nissan Navara with 385 vehicles.

Light commercial vehicles occupied the top four bestselling models rankings for the month of May with the best passenger vehicle model being the Toyota Corolla, coming in at fifth with 310 vehicles. Year-to-date the top selling models are Ranger (2307 vehicles) followed by Hilux (2102 vehicles) and Corolla (1963 vehicles). Two more commercial vehicle models complete the top five year-to-date being Nissan Navara (1531 vehicles) and Holden Colorado (1326 vehicles).

Reflecting the trends above, the sales of SUVs remains the dominant vehicle segment with 34% market share for the month of May, and 32% year-to-date. Eight of the top 15 passenger vehicle models for the month of May were SUVs.

The pick-up/chassis cab segment continues to increase its market share with 23% for the month of May, and 21% market share year-to-date, compared with 20% for the 2014 year. The small passenger vehicle segment remains the third biggest segment but slipped to 13% market share for the month of May and 14% year-to-date. This compares to 18% market share for the 2014 year.

“While the sales of new commercial vehicles dropped slightly for the month of May compared to May 2014, New Zealander’s love affair with utes continues to see these models gaining market share,” says Crawford.

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