UK offers Land Rover £27 million to build LRX

UK offers Land Rover £27 million to build LRX

Land Rover LRX fq

When Land Rover released the LRX concept at the Detroit Auto Show in 2008, it said the CUV was “Conceived as a 2.0-litre, turbodiesel hybrid, with potential CO2 emissions of 120 g/km.” That appealed to the UK government, which has confirmed it has extended a grant offer of up to £27 million to Land Rover to produce an all-new vehcile based on the LRX.

Land Rover says it will make a decision on the project, which could cost up to £400 million, later this year. If the car is a go, it would be the smallest, lightest and most efficient Land Rover ever. It’s all not as crazy as it sounds, considering Land Rover’s lineup, but is it the right direction to go?

Land Rover called the LRX the company’s second concept vehicle in 60 years, and it was a hit, winning the “Concept Truck of the Year” award in the North American Concept Vehicle of the Year Awards and generating plenty of praise. Is it enough to spend £400m (minus £27m)? Looks like we will find out shortly.

Land Rover LRX fq

When Land Rover released the LRX concept at the Detroit Auto Show in 2008, it said the CUV was “Conceived as a 2.0-litre, turbodiesel hybrid, with potential CO2 emissions of 120 g/km.” That appealed to the UK government, which has confirmed it has extended a grant offer of up to £27 million to Land Rover to produce an all-new vehcile based on the LRX.

Land Rover says it will make a decision on the project, which could cost up to £400 million, later this year. If the car is a go, it would be the smallest, lightest and most efficient Land Rover ever. It’s all not as crazy as it sounds, considering Land Rover’s lineup, but is it the right direction to go?

Land Rover called the LRX the company’s second concept vehicle in 60 years, and it was a hit, winning the “Concept Truck of the Year” award in the North American Concept Vehicle of the Year Awards and generating plenty of praise. Is it enough to spend £400m (minus £27m)? Looks like we will find out shortly.

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