Triton gunning for bigger sales and market share

Triton gunning for bigger sales and market share

Mitsubishi Motors NZ (MMNZ) says it was New Zealand’s fastest-growing mainstream brand in 2014, and with Utes now accounting for 20% of all new vehicles, it predicts that sales of the all-new Triton will double to 2500 units in 2015.

One in five new vehicles sold in New Zealand is a ute, and MMNZ is aiming for 10% of the market in 2015 which it says should see around 25,000 units sold.

It has already wholesaled 900 units of the new Triton to its dealer network for delivery in the next three months. More than 116 units have been retailed since March 25

According to MMNZ head of sales and marketing strategy Daniel Cook the strongest ute sales period is May and June, therefore the launch of the new Triton is perfectly timed to maximise the opportunity to arouse interest from the rural sector where the majority of new utes are sold.

“We’ve got boat loads of Triton coming in,” says Cook. “We think we will take a little bit of market share from a number of our competitors, we are very confident in this new Triton.”

“This product offers our dealers great opportunities to sell accessories and finance and it also presents trade in opportunities as well.

“We envisage at least $3000 of accessories will be sold with each new Triton, and we have a comprehensive range of genuine accessories.”

“We could see 25 to 30,000 new utes sold this year, thanks to the buoyant economy, the Christchurch rebuild, and also the buoyancy in the sheep and beef markets.”

According to Cook, utes are also cannibalising sales from other markets as well.

“Tradies get more value from a ute rather than a van, and the majority of utes are sold to businesses,” he says.

General manager of sales Warren Brown says that MMNZ moved from up from seventh to sixth position in the market, thanks to 63 consecutive months of sales growth, month on month and it closed on 7747 sales in 2014.

While the total market new car market grew by 10.4% in 2014, Brown says that MMNZ grew 19.5% in the mass market brand.

Brown says the distributor was cognisant of lifting its volume and share in a profitable way, and says the company has accrued an operating profit of $10 million in the last financial year.

“We are making money and we have a very motivated dealer team,” says Brown.

The Triton is a cornerstone vehicle of the Mitsubishi brand and more than four million have been sold globally since the vehicle was first launched to markets in 1978.

This is the first full redesign of the Triton in nine years and Mitsubishi says the new vehicle offers a bigger tray capacity, a driver’s knee air bag, less frequent servicing, its new 2.4-litre turbo diesel engine offers fuel economy from 7litres/100km.

Triton remains the only ute in New Zealand with a 10-year warranty says MMNZ.

The new range offers ten models, all with the new 2.4l DiD MIVEC engine: (4WD) GLX manual single cab/club cab, GLX/GLS manual/auto double cab: (2WD) GLX manual single cab, GLX-R manual/auto double cab.

Recommended retail prices:

TRITON 2WD DIESEL

  • GLX single cab chassis manual $34,790.00
  • GLXR double cab manual $45,120.00
  • GLXR double cab auto $47,120.00

TRITON 4WD DIESEL

  • GLX single cab chassis manual $44,190.00
  • GLX club cab chassis manual $45,190.00
  • GLX double cab chassis manual $46,490.00
  • GLX double cab manual $51,990.00
  • GLX double cab auto $53,990.00
  • GLS double cab manual $57,490.00
  • GLS double cab auto $59,490.00
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