Toyota’s global hybrid sales reach three million units

Toyota’s global hybrid sales reach three million units

Toyota is celebrating a new milestone with global sales of it’s hybrid vehicles now reaching the three million mark.

Toyota offers 16 different hybrid models around the world in 80 different countries, and it’s about to introduce several new variations of the Prius. Toyota’s hybrid sales began in Japan in 1997 with the launch in August of the Coaster Hybrid EV. This was followed in December by Prius, with just 323 sales in that first month.

Global demand for Toyota’s hybrid vehicles is accelerating rapidly, with one million being sold in the past 18 months alone – more than one per minute.

By contrast, it took almost 10 years to sell the first one million Toyota hybrids and two years and three months to sell the second million – a milestone only reached in September 2010.

The global total of Toyota hybrid sales to the end of February was just over 3 million, which includes more than 2.1 million Prius and 210,000 Hybrid Camry.

Toyota New Zealand  executive director Paul Carroll said responding to environmental issues whilst providing a range of fun to drive vehicles for customers is a priority for the company.

He said: “Customers are increasingly turning to hybrid vehicles in the face of rising fuel costs and a desire for more sustainable low cost motoring. As the leader in hybrid technology, Toyota is well placed to meet consumer needs both now and in the future.”

In New Zealand, customers are offered the Toyota Prius and Hybrid Camry.  In the luxury market there are five hybrid vehicles: the Lexus GS 450h, RX 450h and LS 600hL.  From April 1st the recently launched Lexus CT200h, luxury compact sports hybrid is also available for sale.

Click here to read full Car and SUV reviews of Toyota’s hybrid vehicles.

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