Toyota’s Top to Bottom NZ off-road adventure reaches the Bluff

Toyota’s Top to Bottom NZ off-road adventure reaches the Bluff

Toyota NZ’s FJ Cruiser ‘Top to Bottom’ off-road adventure reached the Bluff on Monday, concluding the adventure for Marc Ellis and his support crew. The special journey was part of 60th Anniversary celebrations for Toyota’s iconic Land Rover and included two weeks trawling over 4,980 kilometres of rugged off road country.

In typical Land Cruiser fashion the new, retro-inspired vehicle survived in good nick, except for a healthy caking of mud, a cracked windscreen, one blown tyre, and a some dog wee where the farm dogs from Molesworth Station got a bit over excited as they checked out the inside of the FJ Cruiser.

The off-road challenge, with Marc Ellis at the helm of a specially fitted-out new FJ Cruiser, restarted on 15 May at Puhoi, north of Auckland, and journeyed through Waikato, King Country, Taranaki, Wairarapa, Wellington, Marlborough, Canterbury, and Otago.

Neeraj Lala, Toyota New Zealand Assistant General Manager of Marketing and Product, said: “When we first started talking about Top to Bottom we wanted our customers to share in a new car launch and I think we’ve certainly achieved that.

“The generosity of our country has been on display for the world to see, and Kiwis have been offering to lend a hand whenever and wherever they could. We’ve had customers open gates, deliver food, offer accommodation, and through the tar-seal challenges and social media our customers managed to put Macca through his paces. It’s been about celebrating 60 years of Land Cruiser and meeting plenty of classic Kiwis along the way. These people provided great help to the crew and knew how to throw a great party at the checkpoint events. We have had an overwhelming number of entries and suggestions for the ‘’Help Marc and Win’ competition for the stunning refurbished FJ 40. Dylan Anthony of Auckland was the lucky winner out of more than 4,000 entries.”

The celebration of Land Cruiser’s 60th Anniversary will continue with another promotional tour of New Zealand starting with Fieldays at Mystery Creek later this month.

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