Toyota unveils FT-CH compact hybrid concept

Toyota unveils FT-CH compact hybrid concept

Toyota FT-CH concept fq

Toyota yesterday unveiled its FT-CH hybrid concept at the Detroit Motor Show.

The FT-CH is a concept that shows Toyota’s strategy to offer a wider variety of full hybrid choices to its customers, in addition to the introduction of plug-in hybrids (PHVs) and battery electrics (EVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.

The CH stands for compact hybrid as in compact class and it’s a concept that can best be defined by comparing it with the mid-size class Prius.

The FT-CH was styled at Toyota’s European Design and Development centre in Nice, France.  Compared to Prius, it is 22 inches shorter in overall length, yet loses only an inch in overall width.

Toyota designers looked to capture the vivid, high-energy appeal of what has come to be called the 8-bit generation. Popularized in the early 80’s, 8-bit microprocessor technology dominated the budding home video game industry. Today, 8-bit is considered a specific retro-style that is embraced by such things as 8-bit genre music and 8-bit inspired art.

The direct reference to the 8-bit generation is meant to be fun and innovative, colourful and stylish, with strong appeal to young buyers.  Lighter in weight and even more fuel efficient than Prius, the concept specifically targets a lower price point than Prius. Toyota didn’t say this concept is for sure destined for the showroom floor, but they were hinting at it.

In the early 2010s, Toyota plans to sell a million hybrids per year globally. Toyota also plans to introduce plug-in hybrids (PHVs) and battery electrics (EVs) to global markets in 2012, and hydrogen fuel cell vehicles (FCHVs) by 2015.

Toyota FT-CH concept fq

Toyota yesterday unveiled its FT-CH hybrid concept at the Detroit Motor Show.

The FT-CH is a concept that shows Toyota’s strategy to offer a wider variety of full hybrid choices to its customers, in addition to the introduction of plug-in hybrids (PHVs) and battery electrics (EVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.

The CH stands for compact hybrid as in compact class and it’s a concept that can best be defined by comparing it with the mid-size class Prius.

The FT-CH was styled at Toyota’s European Design and Development centre in Nice, France.  Compared to Prius, it is 22 inches shorter in overall length, yet loses only an inch in overall width.

Toyota designers looked to capture the vivid, high-energy appeal of what has come to be called the 8-bit generation. Popularized in the early 80’s, 8-bit microprocessor technology dominated the budding home video game industry. Today, 8-bit is considered a specific retro-style that is embraced by such things as 8-bit genre music and 8-bit inspired art.

The direct reference to the 8-bit generation is meant to be fun and innovative, colourful and stylish, with strong appeal to young buyers.  Lighter in weight and even more fuel efficient than Prius, the concept specifically targets a lower price point than Prius. Toyota didn’t say this concept is for sure destined for the showroom floor, but they were hinting at it.

In the early 2010s, Toyota plans to sell a million hybrids per year globally. Toyota also plans to introduce plug-in hybrids (PHVs) and battery electrics (EVs) to global markets in 2012, and hydrogen fuel cell vehicles (FCHVs) by 2015.

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