Toyota tops NZ new vehicle sales for 23rd year straight

Toyota tops NZ new vehicle sales for 23rd year straight

Toyota has topped new vehicle sales in New Zealand for the 23rd consecutive year, dominating its nearest rivals in 2010 and capturing the automotive industry’s ‘triple crown’ — first in passenger cars, commercial vehicles, and overall.

New Zealand Transport Authority data shows Toyota New Zealand sold 18,438 new vehicles in 2010, 22.9% per cent of the market it has led since 1988.

Toyota New Zealand chief executive Alistair Davis says, “Toyota is proud to maintain its market leadership and the trust of our customers, despite starting the year with the challenge of the mainly US-based recalls.

“A tough global economy in 2009 hit the market here, and put a focus on ensuring Toyota New Zealand had a lean, efficient business model in place. This put us in an excellent position to take advantage of the market rebound in 2010,” Mr Davis says.

Corolla was again New Zealand’s most loved vehicle with sales of 4,886 continuing a remarkable decade of dominance as the nation’s favourite car.

Hilux built on its status as a Kiwi icon, taking the light commercial vehicle title for the 28th successive year with sales of 3,664, and surging into second most popular vehicle overall. Hiace was again the top-selling van, with 1,724 sold.

Mr Davis says Toyota’s dominance of all four key market divisions — private, fleet, rental and government — shows Toyota’s wide range continues to meet the needs of New Zealanders.

Toyota has topped new vehicle sales in New Zealand for the 23rd consecutive year, dominating its nearest rivals in 2010 and capturing the automotive industry’s ‘triple crown’ — first in passenger cars, commercial vehicles, and overall.

New Zealand Transport Authority data shows Toyota New Zealand sold 18,438 new vehicles in 2010, 22.9% per cent of the market it has led since 1988.

Toyota New Zealand chief executive Alistair Davis says, “Toyota is proud to maintain its market leadership and the trust of our customers, despite starting the year with the challenge of the mainly US-based recalls.

“A tough global economy in 2009 hit the market here, and put a focus on ensuring Toyota New Zealand had a lean, efficient business model in place. This put us in an excellent position to take advantage of the market rebound in 2010,” Mr Davis says.

Corolla was again New Zealand’s most loved vehicle with sales of 4,886 continuing a remarkable decade of dominance as the nation’s favourite car.

Hilux built on its status as a Kiwi icon, taking the light commercial vehicle title for the 28th successive year with sales of 3,664, and surging into second most popular vehicle overall. Hiace was again the top-selling van, with 1,724 sold.

Mr Davis says Toyota’s dominance of all four key market divisions — private, fleet, rental and government — shows Toyota’s wide range continues to meet the needs of New Zealanders.

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