Toyota top car brand of 2014

Toyota top car brand of 2014

A total of 14 automotive brands have made the 2014 top 100 Interbrand ‘best global’ brands list, with Toyota leading the way for an 11th consecutive year.

Toyota ranked 8th overall in the annual listing, behind leaders Apple, Google, and Coca-Cola.

Interbrand says it bases its brand value criteria on the financial performance of the company’s branded product and service, the role the brand plays in influencing customer choice, and the strength that the brand has to command a premium price or secure earnings for the company.

VW-Golf“A combined focus on energy-efficient products and integrated technology is helping leading auto brands drive brand loyalty and value. This year, the collective brand value of the automotive brands appearing on the ‘best global brands ranking increased 14.6%,” according to research by Interbrand.

Toyota managed to jump up from last year’s 10th place into 8th place this year and is only one of two automotive brands in the top 10, along with Mercedes-Benz ranked 10th.

Toyota is now worth US$42.4 billion (A$48.9 billion), surpassing Mercedes-Benz’s US$34.3 billion value. Toyota’s worth has jumped 19.9% on 2013 figures, while Mercedes is up 7.6%.

As for the biggest increases, Audi’s value increased 26.6% compared with 2013, putting it in 45th place overall and eighth in terms of car brands. Parent company Volkswagen also saw a big jump in brand value, rising 23.3% on 2013 figures. Volkswagen was ranked 31st overall and fifth for car brands.

All 14 automotive brands collectively make up a combined brand value of US$211.9 billion (A$243.7 billion).

Three out of the five ‘top risers’ – Audi, Nissan and Volkswagen – hail from the automotive sector.

This year’s top 14 automotive brands include: Toyota (#8, +20%), Mercedes-Benz (#10, +8%), BMW (#11, +7%), Honda (#20, +17%), Volkswagen (#31, +23%), Ford (#39, +18%), Hyundai (#40, +16%), Audi (#45, +27%), Nissan (#56, +23%), Porsche (#60, +11%), Kia (#74, +15%), Chevrolet (#82, +10%), Harley-Davidson (#87, +13%), and Land Rover (#91, NEW ENTRANT).

Toyota, which has been the most valuable automotive brand on the ‘best global brands’ ranking since 2004, continues to be a leader in green technology development. Since the launch of its first-generation Prius 17-years ago, Toyota has sold a total 3.2 million units of the vehicle globally. Toyota has also expanded its hybrid range to a total of 25 vehicles, including the Prius ‘plug-in’ Hybrid.

Toyota plans to spend US$7 billion on environmental technology in the fiscal year ending March 2014, an increase of 11% compared to the previous fiscal year. ­

With the era of the connected car rapidly approaching, the sector’s ‘top risers’ are working to redefine the essence of the driving experience and build stronger emotional ties with their customers.

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