Toyota to take Yaris HSD hybrid concept to Geneva

Toyota to take Yaris HSD hybrid concept to Geneva

It’s no secret that Toyota has big plans to get into the growing market segment for hybrid powered small hatchbacks in Europe. But what has been just revealed is that a first look at Toyota’s efforts is on the cards for the upcoming Geneva Motor Show.

The Japanese manufacturer has just confirmed that it will unveil its Yaris HSD Concept at the March event. Toyota is keeping its card close to its chest for now on the Yaris concept so there’s little information on what kind of powertrain or fuel economy the car will achieve when it debuts. However, Toyota has said that the Yaris HSD Concept design will have some hybrid-specific features, so expect some serious Prius influence in the sheetmetal.

The B-segment remains one of the most popular market segments in Europe but it won’t be easy for Toyota’s hybrid offering to compete with high-efficiency diesel engines. The other barrier comes with price as hybrids command a price premium. So Toyota will need some smooth moves to make the hybrid Yaris a viable competitor in Europe.

Check back for more on the Yaris hybrid next month.

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