Toyota takes 75,000 orders for 2010 Prius

Toyota takes 75,000 orders for 2010 Prius

Toyota Prius 2010 fq

The Toyota Prius is due to go on sale today in Japan and it’s facing some stiff hybrid competition with the new Honda Insight. But the 2010 Prius is puffed up and ready to rumble with a packed out order book. The Japanese Nikkei Business newspaper reports that Toyota already has 75,000 orders in the books a lot more than the 40,000 units the Japanese automaker expected. Toyota has already lowered the price of the Prius to combat the Insight’s entry price, and positive early Insight sales figures show that is a smart move. Honda’s newest hybrid sold 10,481 units in April, making it the first hybrid to ever top the Japanese sales chart (read news item).

The Prius’ pre-sale success is some welcome success during tough times. The automaker lost $7.7 billion USD last quarter, and expects to lose $8.6 billion in the fiscal year ending March 31, 2010. Toyota is also replacing 40% of its management team when new boss Akio Toyoda takes over the company next month.

Toyota Prius 2010 fq

The Toyota Prius is due to go on sale today in Japan and it’s facing some stiff hybrid competition with the new Honda Insight. But the 2010 Prius is puffed up and ready to rumble with a packed out order book. The Japanese Nikkei Business newspaper reports that Toyota already has 75,000 orders in the books a lot more than the 40,000 units the Japanese automaker expected. Toyota has already lowered the price of the Prius to combat the Insight’s entry price, and positive early Insight sales figures show that is a smart move. Honda’s newest hybrid sold 10,481 units in April, making it the first hybrid to ever top the Japanese sales chart (read news item).

The Prius’ pre-sale success is some welcome success during tough times. The automaker lost $7.7 billion USD last quarter, and expects to lose $8.6 billion in the fiscal year ending March 31, 2010. Toyota is also replacing 40% of its management team when new boss Akio Toyoda takes over the company next month.

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