Toyota reveals first ‘kei’ car for Japanese market

Toyota reveals first ‘kei’ car for Japanese market

Toyota will make its first entry into Japan’s popular minicar or “kei” car segment with its new Pixi Space. The diminutive vehicle has been supplied Toyota’s Daihatsu subsidiary under an OEM agreement reached last year.

The Pixi Space will be offered in two trim levels, base model “L” and higher-spec “X” trims, and a sportier variants named the “Custom X”, “Custom G” and “Custom RS”.

The Pixi Space is powered by a 660cc petrol engine which adheres to Japan’s kei car regulations. The Custom RS sports model is offered with a 660cc turbocharged engine. All models use a CVT transmission and either front- or all-wheel drive.

Until now, Toyota was the only large domestic carmaker in the Japanese market to not have a kei car in its ranks. This had previously been left up to Daihatsu.

Under Japanese regulations, to belong in the “kei” car segment, a vehicle be must be powered by an engine with a displacement of less than 660cc and measure up to 3.4 meters long, 1.48 meters wide and 2 meters tall.

The advantages of owning a Kei car include lower taxes and insurance costs and also parking benefits.

Toyota will make its first entry into Japan’s popular minicar or “kei” car segment with its new Pixi Space. The diminutive vehicle has been supplied Toyota’s Daihatsu subsidiary under an OEM agreement reached last year.

The Pixi Space will be offered in two trim levels, base model “L” and higher-spec “X” trims, and a sportier variants named the “Custom X”, “Custom G” and “Custom RS”.

The Pixi Space is powered by a 660cc petrol engine which adheres to Japan’s kei car regulations. The Custom RS sports model is offered with a 660cc turbocharged engine. All models use a CVT transmission and either front- or all-wheel drive.

Until now, Toyota was the only large domestic carmaker in the Japanese market to not have a kei car in its ranks. This had previously been left up to Daihatsu.

Under Japanese regulations, to belong in the “kei” car segment, a vehicle be must be powered by an engine with a displacement of less than 660cc and measure up to 3.4 meters long, 1.48 meters wide and 2 meters tall.

The advantages of owning a Kei car include lower taxes and insurance costs and also parking benefits.

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