Toyota NZ records 20% sales increase in 2010

Toyota NZ records 20% sales increase in 2010

Toyota New Zealand has taken advantage of a rebound in the motor vehicle market, with a 20 per cent increase in sales year on year after the first five months of 2010.

Despite a turbulent last six months with vehicle recalls sales analysis to the end of May show Toyota have accounted for 20.3 per cent of NZ new vehicle sales. This marks an expansive lead over the company’s nearest competitor, Holden on 11.2 per cent.

Steve Prangnell, General Manager Sales and Operations, says a 40.9 per cent share of commercial vehicle sales in May was an exceptional result for Toyota — the highest commercial sales monthly result since June 2008.

Thanks to recent Fieldays specials Toyota sold 481 Hilux vehicles in May, with the next highest selling car being Suzuki’s Swift (309). Hilux sales also out-stripped that of its nearest ute competitor, the Nissan Navara, by more than two to one in May.

Toyota accessory sales were also strong. A large proportion of the $1.3 million sales being Hilux buyers fitting their new utes out with extras like towbars and mag wheels.

Nationally, the market for new vehicles in 2010 has picked up dramatically from a difficult 2009, rising 13 per cent across all manufacturers in the year to May compared to last year.

To find out more about the Toyota product range and the Fieldays Hilux special, click here to visit the Toyota NZ website.

Toyota New Zealand has taken advantage of a rebound in the motor vehicle market, with a 20 per cent increase in sales year on year after the first five months of 2010.

Despite a turbulent last six months with vehicle recalls sales analysis to the end of May show Toyota have accounted for 20.3 per cent of NZ new vehicle sales. This marks an expansive lead over the company’s nearest competitor, Holden on 11.2 per cent.

Steve Prangnell, General Manager Sales and Operations, says a 40.9 per cent share of commercial vehicle sales in May was an exceptional result for Toyota — the highest commercial sales monthly result since June 2008.

Thanks to recent Fieldays specials Toyota sold 481 Hilux vehicles in May, with the next highest selling car being Suzuki’s Swift (309). Hilux sales also out-stripped that of its nearest ute competitor, the Nissan Navara, by more than two to one in May.

Toyota accessory sales were also strong. A large proportion of the $1.3 million sales being Hilux buyers fitting their new utes out with extras like towbars and mag wheels.

Nationally, the market for new vehicles in 2010 has picked up dramatically from a difficult 2009, rising 13 per cent across all manufacturers in the year to May compared to last year.

To find out more about the Toyota product range and the Fieldays Hilux special, click here to visit the Toyota NZ website.

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