Toyota increases market share to 20%

Toyota increases market share to 20%

Toyota New Zealand (TNZ) says it maintained its position as the number one new vehicle manufacturer in 2014 and increased its market share to 20%.

As New Zealand’s new car market increased an estimated 13% during 2014, TNZ increased its sales to 25,247 units across both passenger and commercial vehicles.

It is the 27th consecutive year in which Toyota has been the highest selling vehicle brand in New Zealand, and five of the ten top-selling vehicle models were Toyotas.

Corolla remains New Zealand’s favourite car – with 6479 new Corollas being purchased by Kiwis in the last 12 months says TNZ.

Corolla’s success in the overall sales race is further emphasised by its dominance in the small car sector – finishing close to 3500 ahead of its nearest competitor in the sector with more sales than second, third and fourth place combined says TNZ

Another stand out vehicle was the RAV4, which was the most popular small SUV in the market according to the company.

With 2,567 sales for the year, RAV4 was the sixth best-selling vehicle overall for 2014; in its first full year on sale.

TNZ says the Camry scored a win in the medium car segment, while the Yaris, boosted by the launch of a new model, climbed to a close second in the light car segment – Yaris was also the ninth highest selling vehicle in the New Zealand market for 2014.

All figures quoted by TNZ are provisional at the time the article was posted online.

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