Toyota celebrates a decade of Prius

Toyota celebrates a decade of Prius

As of 2010, the Toyota Prius has been sold for an entire decade, and remains by far the best selling hybrid vehicle globally. The Prius was first introduced in Japan back in 1997 where it quickly caught on and now buyers throughout the world have bought more than 1.8 million of the gas-electric machines.

The original Prius was a awkward-looking four-door sedan that was very slow and often didn’t achieve the fuel economy expectations of Toyota customers. It wouldn’t be until the second-generation model arrived in 2004 with it’s new teardop hatchback body style that the Prius really took off internationally. By 2007, global sales had reached half a million, with the third generation model being launched last year. This current model has further improved efficiency and offers much improved dynamics than its predecessors.

This year, Toyota is experimenting with a test fleet of plug-in Priuses with lithium ion batteries for full series production of those versions expected in 2012.

Click here to read a Car and SUV review of the 2010 Toyota Prius i-Tech.

As of 2010, the Toyota Prius has been sold for an entire decade, and remains by far the best selling hybrid vehicle globally. The Prius was first introduced in Japan back in 1997 where it quickly caught on and now buyers throughout the world have bought more than 1.8 million of the gas-electric machines.

The original Prius was a awkward-looking four-door sedan that was very slow and often didn’t achieve the fuel economy expectations of Toyota customers. It wouldn’t be until the second-generation model arrived in 2004 with it’s new teardop hatchback body style that the Prius really took off internationally. By 2007, global sales had reached half a million, with the third generation model being launched last year. This current model has further improved efficiency and offers much improved dynamics than its predecessors.

This year, Toyota is experimenting with a test fleet of plug-in Priuses with lithium ion batteries for full series production of those versions expected in 2012.

Click here to read a Car and SUV review of the 2010 Toyota Prius i-Tech.

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