Toyota Australia unveils Hybrid Camry

Toyota Australia unveils Hybrid Camry

Toyota Camry hybrid 2010 fq

Toyota Australia has just unveiled the 2010 Hybrid Camry at a ceremony at the company’s Altona assembly plant.

The ceremony, was attended by Prime Minister Kevin Rudd, Victorian Premier John Brumby and the Japanese ambassador Takaahi Kojima, and marks the official start of full Hybrid Camry production, with sales to commence in February 2010.

Senior State and Federal Government officials and Toyota Australia executives had negotiated with Toyota Japan since 2007 to bring Hybrid Camry production to Australia and eventually got the green light back in June 2008.

With production volumes estimated to top 10,000 Hybrid Camrys each year, Toyota Australia is excited about local hybrid production.

“The support of Toyota Motor Corporation in Japan was a great vote of confidence in the ability of our company,” Toyota Australia President and CEO, Max Yasuda said.

“We want to build a sustainable industry that provides innovative and attractive vehicles for our customers and a technology and manufacturing base that attracts on-going investment. We will have the unique advantage in our market of producing and selling a four-cylinder hybrid family car.

After Japan, Thailand and the United States, Australia is the fourth country to commence production of the Hybrid Camry.

Toyota won the first $35 million grant issued from the Federal Government’s $1.3 billion Green Car Innovation Fund to help bring production of the Hybrid Camry to Australia. The Victorian Government also contributed $15 million towards the Hybrid Camry project.

New Zealand is confirmed as an initial export market for the model and will receive 300 cars in the first year of production.

With roughly 60 percent of domestic Camry production presently destined for the Arabian Gulf, the Australian-built hybrid model may also be sent overseas in high volumes. However, it will be competing with factories in Thailand and Japan, where the Hybrid Camry is also produced, for access to these markets.

Although the car itself is assembled locally, the Hybrid Camry’s 140kW 2.4 litre petrol-electric hybrid drivetrain is fully imported from Japan, along with other hybrid-specific technology.

Official specifications haven’t been released, but the Hybrid Camry is expected to consume between 6.0 – 6.2 litres of petrol on the combined cycle and will be faster and handle better than existing Camry models.

More info on the Hybrid Camry and its availability in NZ will be released shortly.

Toyota Camry hybrid 2010 fq

Toyota Australia has just unveiled the 2010 Hybrid Camry at a ceremony at the company’s Altona assembly plant.

The ceremony, was attended by Prime Minister Kevin Rudd, Victorian Premier John Brumby and the Japanese ambassador Takaahi Kojima, and marks the official start of full Hybrid Camry production, with sales to commence in February 2010.

Senior State and Federal Government officials and Toyota Australia executives had negotiated with Toyota Japan since 2007 to bring Hybrid Camry production to Australia and eventually got the green light back in June 2008.

With production volumes estimated to top 10,000 Hybrid Camrys each year, Toyota Australia is excited about local hybrid production.

“The support of Toyota Motor Corporation in Japan was a great vote of confidence in the ability of our company,” Toyota Australia President and CEO, Max Yasuda said.

“We want to build a sustainable industry that provides innovative and attractive vehicles for our customers and a technology and manufacturing base that attracts on-going investment. We will have the unique advantage in our market of producing and selling a four-cylinder hybrid family car.

After Japan, Thailand and the United States, Australia is the fourth country to commence production of the Hybrid Camry.

Toyota won the first $35 million grant issued from the Federal Government’s $1.3 billion Green Car Innovation Fund to help bring production of the Hybrid Camry to Australia. The Victorian Government also contributed $15 million towards the Hybrid Camry project.

New Zealand is confirmed as an initial export market for the model and will receive 300 cars in the first year of production.

With roughly 60 percent of domestic Camry production presently destined for the Arabian Gulf, the Australian-built hybrid model may also be sent overseas in high volumes. However, it will be competing with factories in Thailand and Japan, where the Hybrid Camry is also produced, for access to these markets.

Although the car itself is assembled locally, the Hybrid Camry’s 140kW 2.4 litre petrol-electric hybrid drivetrain is fully imported from Japan, along with other hybrid-specific technology.

Official specifications haven’t been released, but the Hybrid Camry is expected to consume between 6.0 – 6.2 litres of petrol on the combined cycle and will be faster and handle better than existing Camry models.

More info on the Hybrid Camry and its availability in NZ will be released shortly.

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