Toyota A-BAT concept put on hold

Toyota A-BAT concept put on hold

Toyota A-BAT fq

The Toyota A-BAT concept vehicle has been put on indefinite hold according to Bob Carter, Toyota Motor Sales USA’s vice president and general manager. The striking looking truck was due for production sometime this year, but the market has changed and Toyota is looking at more sensible vehicles. According to Carter, “We have a lot of top priorities right now, and A-BAT isn’t one of them.”

Toyota’s decision to put the project on hold doesn’t come as a surprise. With auto sales down overall — and utes being hit particularly hard in the last year — the business case for a compact, hybrid truck would be hard to justify.

Originally, it was assumed the A-BAT would be sold as a Scion in the States, but with the “youth” brand’s renewed focus on smaller vehicles, a pick-up would be in stark contrast to the rest of the line-up.

“The market has changed dramatically over the last 12 months.” Carter said. “We always keep reprioritizing — under good economic or recessionary times — what our planning is. For now, the A-BAT is on the shelf.”

Toyota A-BAT fq

The Toyota A-BAT concept vehicle has been put on indefinite hold according to Bob Carter, Toyota Motor Sales USA’s vice president and general manager. The striking looking truck was due for production sometime this year, but the market has changed and Toyota is looking at more sensible vehicles. According to Carter, “We have a lot of top priorities right now, and A-BAT isn’t one of them.”

Toyota’s decision to put the project on hold doesn’t come as a surprise. With auto sales down overall — and utes being hit particularly hard in the last year — the business case for a compact, hybrid truck would be hard to justify.

Originally, it was assumed the A-BAT would be sold as a Scion in the States, but with the “youth” brand’s renewed focus on smaller vehicles, a pick-up would be in stark contrast to the rest of the line-up.

“The market has changed dramatically over the last 12 months.” Carter said. “We always keep reprioritizing — under good economic or recessionary times — what our planning is. For now, the A-BAT is on the shelf.”

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