‘Tipping point for mass EV uptake is here’

‘Tipping point for mass EV uptake is here’

‘We believe the tipping point for mass EV uptake is upon us.’ This is the view of the UK’s Edward Jones, EV manager, Nissan Motor (GB) Ltd.

‘As electric vehicle sales take off, the charging infrastructure is keeping pace and paving the way for convenient all-electric driving in the UK. Combine that with constant improvements in our battery performance and we believe the tipping point for mass EV uptake is upon us,” says Jones.

“As with similar breakthrough technologies, the adoption of electric vehicles should follow an ‘S-curve’ of demand. A gradual uptake from early adopters accelerates to a groundswell of consumers buying electric vehicles, just as they would any other powertrain.”


Nissan claims to be the first manufacturer to introduce a mass-produced electric vehicle, and has sold more EVs than any other car brand worldwide. The company has also been a strong advocate of supporting a convenient charging infrastructure – even going so far as to partner with Ecotricity last year, and calling on the UK government to introduce official EV charging point road signage.

Whilst the vast majority of electric vehicle owners charge at home, 98% of UK motorway services now have charging stations, including rapid connectors that can charge a Nissan Leaf’s’s battery to 80% in just 30 minutes. The 30kWh Leaf, launched in January, delivers up to 250 kilometres on a single charge – a range that covers more than 90% of the average daily commuting requirements.

Nissan also recently announced the joint development of an atomic analysis methodology that uses amorphous silicon monoxide (SiO) to increase the energy density of its lithium-ion batteries. This development alone could the increase driving range of future Nissan electric vehicles by 150%.

According to Go Ultra Low, the joint UK government and car industry campaign, more than 115 electric cars were registered every day in the first quarter of 2016, equivalent to one every 13 minutes. The campaign also believes electric power could be the dominant form of propulsion for all new cars sold in the UK as early as 2027, with more than 1.3m electric cars registered each year.

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