Tag Heuer and Tesla create unique roadster

Tag Heuer and Tesla create unique roadster

Swiss watch manufacturer TAG Heuer is celebrating its 150th anniversary this year and to mark the occasion is working in with Tesla to create a special edition Roadster. The unique vehicle is set to make its debut today at the 2010 Geneva Motor Show and marks the beginning of a new worldwide partnership between the two firms.

The one-off collector’s car includes a interior penned by Tesla design chief Franz von Holzhausen that plays host to a specially designed centre console for a new watch concept to be revealed later this month in Basel, Switzerland.

Other Tag Heuer touches include a Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition stopwatch. The roadster’s exterior color scheme is also unique to this particular model and unsurprisingly includes Tag Heuer graphics.

Following the grand reveal in Geneva, the Tag Heuer Tesla Roadster will be driven to Baselworld, which is the world’s largest watch exhibition, for the unveiling of Tag Heuer’s watch concept on March 18.

Swiss watch manufacturer TAG Heuer is celebrating its 150th anniversary this year and to mark the occasion is working in with Tesla to create a special edition Roadster. The unique vehicle is set to make its debut today at the 2010 Geneva Motor Show and marks the beginning of a new worldwide partnership between the two firms.

The one-off collector’s car includes a interior penned by Tesla design chief Franz von Holzhausen that plays host to a specially designed centre console for a new watch concept to be revealed later this month in Basel, Switzerland.

Other Tag Heuer touches include a Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition stopwatch. The roadster’s exterior color scheme is also unique to this particular model and unsurprisingly includes Tag Heuer graphics.

Following the grand reveal in Geneva, the Tag Heuer Tesla Roadster will be driven to Baselworld, which is the world’s largest watch exhibition, for the unveiling of Tag Heuer’s watch concept on March 18.

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