Swift sales exceed 4 million

Swift sales exceed 4 million

New Zealand’s most popular small car, the Suzuki Swift has achieved another milestone with sales topping four million worldwide.

Cumulative sales of the model was reached nine years and nine months after the launch of the front-wheel-drive hatchback in 2004.

In year to date New Zealand sales, the Swift is the third best selling new car and it has consistently been a top selling small car since its introduction.

Suzuki produced its first generation Swift back in 1983, but the launch of the world strategic model ten years ago was followed by a huge increase in sales.

Initially produced in Japan in November 2004, production was extended to Hungary, India and China. Following a model change in 2010, production also began in Thailand, Indonesia, Pakistan, Vietnam and Malaysia, and the car is now made in eight countries and sold in more than 140 countries.

Suzuki launched the Swift in Europe with a marketing programme that included footballer Cristiano Ronaldo and the car was an immediate hit. Of the four million Swifts sold so far, 19% have been in Europe, compared with 11% in Japan, while half of all Swifts have found buyers in India

The model rapidly became the most successful Suzuki passenger car sold in New Zealand, pushing the brand to record penetration of the local market.

“The Swift’s styling was extremely popular with local buyers right from introduction,” says Suzuki New Zealand motor vehicle marketing general manager Gary Collins.

“It has captured a high rate of public awareness which is remarkable given the number of different cars on sale today,” he says.

“New Zealand is the only market where the Swift is the top selling vehicle to private customers, and is on track to be the top selling super mini for the last ten years which is a significant milestone,” says Collins.

The latest Swift has achieved a 5 Star Euro NCAP safety rating, the highest possible level and it also scores highly for adult occupancy protection.

In June 2014 Suzuki was the fastest growing brand in the world, with sales up 23.5% compared to the same month last year.

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