Suzuki Swift tops NZ hatchback sales race for sixth year

Suzuki Swift tops NZ hatchback sales race for sixth year

The Suzuki Swift has romped ahead in the New Zealand new car sales race for the sixth successive year. NZ’s love affair with the Swift seems far from over with the small hatch posting a 17 per cent sales gain over the previous year while total Suzuki car sales increased by 14 per cent.

Still going strong even after six years, the fifth generation Swift hatchback is the most successful Suzuki passenger car model ever sold in New Zealand. Last year it was a key factor in Suzuki increasing its total new car sales by 22 per cent to a record market penetration of 7.1 per cent.

Suzuki sold 4,411 cars in 2010 compared with 3,612 in 2009 and maintained its position as the sixth best selling passenger franchise. Not only did the European inspired Swift outsell all other super-mini cars last year, it was second overall to the Toyota Corolla in all model sales.

“In a tough private buyer market the popularity of the Swift and the benefits of Suzuki’s real value pricing policy shone through to consumers” said Tom Peck, General Manager of Marketing for Suzuki New Zealand.

Amazingly, more than 20,000 examples of the current generation Swift are now on New Zealand roads.

Tom Peck said the arrival of the next generation Swift in February was eagerly awaited but meanwhile the current model was still selling as well as ever.

“The success of the Swift has been outstanding and its continued popularity is testament to the huge strides made by the Suzuki brand in recent years,” he said.

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