Suzuki Alto – 30 years of cheap motoring

Suzuki Alto – 30 years of cheap motoring

Suzuki Alto old

The introduction of the new Alto city car this year marks three decades since Suzuki Motor Corporation first launched the name back in 1979. A car spearheaded by current Chairman and CEO Osamu Suzuki, the model was designed for the Kei Class in Japan to provide motorists with low cost and enjoyable motoring, an ethos which has remained a core feature of the car’s DNA over three decades.

Following the introduction of the first 500cc Alto in Japan, the car proved to be a success, surpassing the initial sales target of 5,000 units per month by over 300 per cent in just four weeks of the model hitting dealer showrooms. The success of the Alto was part of a massive growth in the blooming compact car segment as other manufacturers set out to take advantage of the phenomenon, but the Suzuki remained the top selling mini-vehicle for 14 years.

The Alto was first exported to Europe in 1981, and has recorded sales of 250,000 units during its 30 year presence. Mirroring the success which the car achieved in Japan, the Alto became the most popular A-segment purchase in a number of European countries. The Alto is now in its seventh generation and offers low emissions and strong fuel economy two factors that contribute to its present popularity.

Suzuki Alto old

The introduction of the new Alto city car this year marks three decades since Suzuki Motor Corporation first launched the name back in 1979. A car spearheaded by current Chairman and CEO Osamu Suzuki, the model was designed for the Kei Class in Japan to provide motorists with low cost and enjoyable motoring, an ethos which has remained a core feature of the car’s DNA over three decades.

Following the introduction of the first 500cc Alto in Japan, the car proved to be a success, surpassing the initial sales target of 5,000 units per month by over 300 per cent in just four weeks of the model hitting dealer showrooms. The success of the Alto was part of a massive growth in the blooming compact car segment as other manufacturers set out to take advantage of the phenomenon, but the Suzuki remained the top selling mini-vehicle for 14 years.

The Alto was first exported to Europe in 1981, and has recorded sales of 250,000 units during its 30 year presence. Mirroring the success which the car achieved in Japan, the Alto became the most popular A-segment purchase in a number of European countries. The Alto is now in its seventh generation and offers low emissions and strong fuel economy two factors that contribute to its present popularity.

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