Survey reveals Kiwis slack on tyre buying

Survey reveals Kiwis slack on tyre buying

dunlop tyreWhen it comes to buying car tyres, over half of New Zealanders at 58% do no research and just 42% check out prices before buying.

Men at 49% are more likely than women at 35% to invest time into pre-purchase research.

This is according to a Canstar Blue survey which measured customer tyre satisfaction across dry weather handling, wet weather handling, stopping ability, value for money, tyre life, and overall satisfaction.

And Dunlop emerged as the winner for this year’s Canstar Blue award for overall satisfaction from a field that includes Bridgestone, Goodyear, Michelin, Firestone and Hankook.

“Dunlop recorded five star ratings in every category across the board,” says general manager for Canstar Blue New Zealand Jose George. “The brand has a long association with New Zealand, opening its first office here in 1897.”

He points out that while Kiwis might not be that keen on researching tyres, “more confidence is displayed in knowing where to buy”. A mere 27% visited their local providers because they didn’t know where else to go and women at 32% are more likely to take the path of least resistance and shop locally compared to men at 23%.

According to the survey respondents, handling is the most important factor when selecting car tyres, accounting for 44% of the drivers of satisfaction (22% for wet weather handling and 22% for dry weather handling). Stopping ability comes in third at 21%, followed by price at 18% and the life of the tyre at 17%.

When it comes to the purchase of tyres, George advises selecting the highest quality as they are a major factor in the running costs and safety of a car. “The most important features to look for are good wet grip braking and fuel efficiency – sometimes called low rolling resistance.”

And to get the best from tyres George advises checking pressure regularly to improve handling, fuel economy and tyre durability; avoiding mismatched tyres which can inhibit the handling and safety of a car; and checking tread.

The minimum legal tred in New Zealand is 1.5mm, but more tred provides more road grip.

And of interest, the survey reveals that the crown for New Zealand’s best parallel parkers goes to drivers in the Bay of Plenty, with the wooden spoon going to Wellingtonians.

George says 40% of participants in a recent survey confessed to scratching wheel rims when parking.

“Men and women have almost equal skills when it comes to parallel parking – 36% and 37% respectively have scratched their rims – but the big differences are across the regions. Bay of Plenty drivers are the least likely at 26% while Wellingtonians are the worst offenders, with 49% admitting to scratching their rims.”

Canstar Blue commissioned Colmar Brunton Australia to undertake research using SSI NZ panel. The outcomes reported are the results of a survey of 791 Kiwis who purchased car tyres in the last 18 months.

Standout car tyre habits by region

Waikato: Least likely to shop locally at 25%.

Bay of Plenty: Least likely to scratch wheel rims when parallel parking at 26%.

Wellington: Most likely to scratch wheel rims when parallel parking at 49%. Most likely to research tyre prices and shop around for the best price at 49%.

Otago: Lease likely to research tyre prices and shop around for the best price at 30%. Most likely to not know where to buy so making do with local shops at 37%.

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