Surprise waiting list for new Toyota Prius

Surprise waiting list for new Toyota Prius

Auto sales are down — that’s not going to shock anyone, but what is shocking is that there is a new car with a waiting list. It’s not a Lamborghini or an Aston Martin but a Toyota Prius. According to a story in The New York Times, Toyota is running its Prius production plants in Japan 24 hours a day and offering overtime to workers — even bringing in workers from other areas of the country — to meet high demand for the hybrid car. Panasonic EV Energy, the Prius’ battery supplier, is also working round the clock to keep churning out packs for the model.

This is the effect of higher-than-expected sales figures during an economic downturn. The NYT says that the waiting list is “several months” long in Japan. While impressive considering the marketplace, Toyota is still maintaining that 2009 will not be a profitable year for the company. The new Toyota Prius will arrive in NZ later this year.

Auto sales are down — that’s not going to shock anyone, but what is shocking is that there is a new car with a waiting list. It’s not a Lamborghini or an Aston Martin but a Toyota Prius. According to a story in The New York Times, Toyota is running its Prius production plants in Japan 24 hours a day and offering overtime to workers — even bringing in workers from other areas of the country — to meet high demand for the hybrid car. Panasonic EV Energy, the Prius’ battery supplier, is also working round the clock to keep churning out packs for the model.

This is the effect of higher-than-expected sales figures during an economic downturn. The NYT says that the waiting list is “several months” long in Japan. While impressive considering the marketplace, Toyota is still maintaining that 2009 will not be a profitable year for the company. The new Toyota Prius will arrive in NZ later this year.

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