Later this month at the Los Angeles Auto Show (November 19 -28), Subaru will officially pull the covers off a never-before seen concept model that will show the firm’s new global brand statement, called “Confidence in Motion”.

It’s very mysterious at this stage with just a single teaser image released, there’s not really anything else we can tell you about the concept model at this stage. However, if you’re in the mood for some marketing hype the Subaru press release below concentrates on explaining the new slogan. Check it out and check back as we bring you more on this exciting concept.

Subaru Press Release:

“Confidence in Motion”

– To Showcase a Concept Car Embodying the Brand Statement at the LA Auto Show –

Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, announced today the establishment of a new global brand statement, “Confidence in Motion”, as part of its ongoing efforts to enhance the Subaru brand.

“Confidence” reflects Subaru’s attitude toward engineering excellence and the trust generated among drivers by following through on its commitment to provide both enjoyment and peace of mind. “in Motion” expresses Subaru’s resolve to continue innovating to meet customer expectations in a world of constant change.

Subaru will proactively address global environmental issues and the demands of ever-maturing automobile use. Subaru believes automobiles should be more than just a means of simple transportations. They should also be a source of enjoyment, and enjoyment rests on a foundation of peace of mind. These two inseparable values are central to the Subaru experience. As customer expectations are diversifying, Subaru will foresee these needs with independent thinking and continue to offer enjoyment and peace of mind without losing sight of the essence of what an automobile should be.

“Confidence in Motion” expresses Subaru’s aim to continue evolving in order to offer even more customers new ways to enrich their lives through a uniquely satisfying Subaru experience.