Ssangyong NZ launch B-segment SUV

Ssangyong NZ launch B-segment SUV

Ssangyong NZ has entered the rapidly growing market for small SUVs, with the Tivoli.
The company is expecting big things for – suggesting it could be a turning point for the SsangYong brand in NZ.

Currently the Tivoli is available in three model variations – Sport Manual $24,990, Sport Auto $26,990 and the ‘top of the range’ Limited Auto $30,990.

Standard features include ESP, HSA, ABS, dual and curtain airbags, 16-inch alloy wheels with full size spare, air conditioning, cruise control, bluetooth and isofix points for carseats.

A higher Limited specification includes 18-inch alloys, rear spoiler, tinted glass, driving lights, LED daytime running lamps, additional knee airbag, reversing camera and front sensors and 7-inch monitor and media centre with HDMI and split leatherette interior

A nationwide marketing campaign, including TVCs, radio, newsprint, online and billboard launched yesterday – under the ilovit, or Tivoli backwards, marketing line.

Based on international trends and local feedback, SsangYong NZ estimates that within 6 months Tivoli will be in the top 3 in the ‘B’ class SUV segment and within 12 months it could be its biggest selling model.

“This is the first new model we have seen from SsangYong Motor Company in the time we have been the NZ distributor and we bloody rapt with it,” managing director Deon Cooper says. “It couldn’t have come at a better time for us as we continue to grow our market share in NZ and build brand awareness.

“Kiwi’s are starting to see the value and quality in this Korean brand.”

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