Soul wins European design award

Soul wins European design award



The second generation Kia Soul, due to go on sale in New Zealand at the end of March, has won a design award in Europe.

The new generation Soul has picked up the ‘iF Product Design Award’, a prize for excellence in design, presented annually in Munich, Germany.

In securing the ‘iF’ accolade, the new version of Kia’s compact SUV continues the award-winning ways of its predecessor, after the first generation Kia Soul became the first Korean car to receive the distinguished ‘red dot design award’.

Since then, a total of 16 design prizes have been awarded to Kia models between these two design organisations.

Kia says the new Soul, created under the supervision of President and Chief Designer Peter Schreyer, is set to follow in the tracks of the original.

Many of the design elements of the Kia Track’ster concept, which featured prominently at the 2012 Chicago Auto Show,) are incorporated in the new Soul and characterise its modern design – although Kia says it is still recognisable as fun car.

“The great challenge we faced when designing the second generation model was to preserve the strong, individual character that made the Kia Soul so successful, and at the same time give the design new impulse,” says Peter Schreyer. “That is why I am so pleased about this prize, because it proves our design team has performed this task. The new Kia Soul is a lot more mature in appearance, and the bold, distinctive personality of this model is highlighted even more.”

The new Soul is built on a completely new platform, featuring more refinement and more space, particularly for carrying luggage. Its bold exterior design carries over into the interior, where the theme of circular patterns is both fun and fashionably chic.

For New Zealand the new Soul will be the sixth new model to be launched in the local market in the past 12 months.

Since it was launched in 1953, the annual ‘iF Product Design Award’ has been one of the world’s most important prizes for excellence in design. In 2014, companies from 55 countries participated, submitting 3,249 designs in 17 categories – the new Kia Soul was honoured in the ‘Transportation Design’ category.

The official presentation ceremony for the 2014 iF product design awards will take place on February 28 in Munich during the ‘Munich Creative Business Week’.

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