Skoda NZ wants 1000 new car sales in 2015

Skoda NZ wants 1000 new car sales in 2015


Caption: Skoda Auto regional manager Petr Skutina and Skoda ambassador cyclist Simon van Velthoven

Skoda NZ wants to break the 1000 sales mark in 2015 and says the newly launched Fabia compact hatchback will account for at least 150 sales or 14% of total volume.

The mid-size Octavia range of lift-backs and wagons will account for 40% of its new car sales in 2015, leaving the other 46% of sales split across the Rapid space-back and lift-back variants, Yeti SUV, and Superb sedan and station wagon.

Skoda Auto’s regional manager for Australia and New Zealand Petr Skutina told AutoTalk last week at the Fabia media launch in Cambridge, that the brand is experiencing steady growth in New Zealand and the factory is keen to to see it become a volume player locally.

Skutina confirmed there will be more factory support to help Skoda become a volume player in New Zealand and he says the factory thinks the brand can be far more successful.

“If you look at the structure of the New Zealand market and the Skoda model line up, its a great match, we have the right products for the market and our future new products will further strengthen this,” says Skutina.

“Kiwis are family orientated, which is a key Skoda brand value, it’s a strong leisure orientated market focussed on outdoor activities, which means the Octavia Scout is a perfect car for many people in NZ,” he says.

“Further more, Kiwis like strong acceleration from zero to 100 km/h, which is shown by the success of the RS models having the highest sales mix in all of our global markets.

Skoda Auto has grown from a European-focussed manufacturer with 200,000 sales in 1995, to a global brand with sales of 1,037,000 in 2014, across 101 markets.

According to Skutina the current seven model Skoda Auto range will be completely renewed by the end of 2015 when the new Superb arrives.

It is known that a 7-seat SUV is being developed by the factory but Skutina would not elaborate only any details of the vehicle or when it would be arriving locally.

He says the new Skoda Fabia is a car for young customers as well as young at heart customers.

”It will become a entry point into the Skoda family of cars, and it hopefully mean we will keep the customers in our brand as they move up to a bigger car during their life time.”

Skutina says the design of Fabia is younger, emotional, and completely new, and it showcases the new design features and language of the Skoda brand such as the 19 slat chrome plated front grille.

“There are more technologies in the vehicle – its amazing what you can have in vehicles in this segment, and there is no compromise on safety the new Fabia has a five-star Euro NCAP rating which is the highest you can have,” he says.

The new 2015 Skoda Fabia is offered in two states of engine tune from it’s 1.2-litre engine, with either a five-speed manual transmission or a seven-speed dual-clutch automated transmission.

The 66kW Fabia with a manual transmission has a retail price of $19,990, and additional “tech” package that adds halogen headlamps with LED driving lights, fog lamps, climate air-conditioning, and the Bolero radio and mirror link system adds $1200 for a retail of $21,190.

The 81kW Fabia with a DSG transmission retails from $24,990 but customers may then take the option of a Dynamic Sport package or a Colour Sport package, each retailing for $26,990 respectively.

The Dynamic Sport package has a combined value of $4225 and includes sports suspension, sports seats and a sports steering wheel as well as sports pedals and SunSet tinted windows, and it also includes all the items in the tech package as well. Customers can choose a 17-inch Clubber or Prestige alloy wheel rim.

The Colour Sport package has a value of $3265 and mirrors the content of the Dynamic Sport package, but the cars are differentiated by a contrast colour roof, side mirror, A pillar and 16-inch Beam Alloys. The four contrast colours being candy white, brilliant silver, black magic and corrida red.

Autotalk drove an 81kW Fabia equipped with the colour sport package briefly around the roads of Cambridge and Hamilton, and we were impressed with the high levels of on road refinement and the quality of the interior package as well as the comfortable ride and handling.

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