ŠKODA continued on its success course, achieving a new sales record in 2011. The brand’s global sales increased by 15.3% to a new all-time high of 879,200 vehicles. Deliveries to customers rose by around 116,000 units in 2011, translating to a lift in world market share to 1.4% (2010: close to 1.3%).
Between January and December 2011, ŠKODA sold 879,200 vehicles worldwide (2010: 762,200). As the world market grew 5.1% (almost 62 million vehicles), ŠKODA outpaced the industry, advancing by 15.3%. The brand made significant progress in China, India and Russia. In many other European individual markets as in the rest of the world, ŠKODA achieved a new record for the year.
In New Zealand, ŠKODA also set a new record, its most successful year ever with 511 vehicles delivered to customers in 2011. The represents an overall increase of over 100% compared to 2010. The previous best ever year-end result of 325 was achieved in 2008. “To double our sales in one year was a fantastic result for Škoda and shows not only the growth of the brand but also of its improved consumer confidence”, says Sean Tupp General Manager of Škoda NZ. “All our model lines showed good growth last year, with diesel sales now making up 64% of our mix” he states. “Our variable servicing which enables vehicles to be serviced only once every two years has been well received” he added.
ŠKODA also succeeded in expanding deliveries in all sales regions worldwide. In Central and Eastern Europe, for example, deliveries rose to 231,600 units (2010: 194,800, +18.9%), and in Asia/the Pacific to 256,100 vehicles (2010: 203,300 +26%) in FY 2011. “In 2011, ŠKODA sold more vehicles than ever before,” says Jürgen Stackmann, ŠKODA’s Board Member for sales and marketing, adding: “We improved in every region and strengthened our position in the markets.”
“This was the year in which we first implemented our 2018 growth strategy, and we did so impressively,” says ŠKODA CEO Prof. Dr. h.c. Winfried Vahland. “We clearly picked up speed and set a new sales record. We also greatly improved our production, sales and international market presence and once again gained significant ground in both our European home and growth markets.”
879,200 cars delivered worldwide in 2011 marks an all-time best and translate into a total market share of 1.4%. ŠKODA’s next goal is defined clearly: by 2018, worldwide sales are to rise to at least 1.5 million per year. “The company has laid some excellent foundations for this in 2011. In 2012, we will continue to expand ŠKODA’s model range significantly and further strengthen our activities both in Europe and in international markets,” says Prof. Vahland.