Silver most popular car colour for ninth year

Silver most popular car colour for ninth year

Nissan Skyline GT-R R35 rqh

Silver has extended its dominance as the most popular colour choice for cars and trucks worldwide. In fact, the silver and gray category actually increased by an additional five percent on the rest of the field with a market share of roughly 25 percent in 2009.

According to paint maker PPG industries people still dig on white (18 percent market share), black (16 percent) and red (12 percent). All the other colours combined add up to less than one third of all vehicles sold.

Why exactly are gray shades so popular with new car buyers? According to Jane E. Harrington, PPG manager of colour styling and automotive coatings:

What helps drive silver’s popularity are all of the innovative effects that really make silver shine… much more than just a simple gray. Silver tones work well with today’s tinted metallic textural looks. The diversity of silver, from subtle hue shifts to dimensional metallic flake appearances, works with a variety of vehicle styles.

Nissan Skyline GT-R R35 rqh

Silver has extended its dominance as the most popular colour choice for cars and trucks worldwide. In fact, the silver and gray category actually increased by an additional five percent on the rest of the field with a market share of roughly 25 percent in 2009.

According to paint maker PPG industries people still dig on white (18 percent market share), black (16 percent) and red (12 percent). All the other colours combined add up to less than one third of all vehicles sold.

Why exactly are gray shades so popular with new car buyers? According to Jane E. Harrington, PPG manager of colour styling and automotive coatings:

What helps drive silver’s popularity are all of the innovative effects that really make silver shine… much more than just a simple gray. Silver tones work well with today’s tinted metallic textural looks. The diversity of silver, from subtle hue shifts to dimensional metallic flake appearances, works with a variety of vehicle styles.

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