Scooters alongside cars for Peugeot

Scooters alongside cars for Peugeot

Peugeot importer Sime Darby is giving dealers something else to get their teeth into – and to hopefully add to their bottom lines.

The company is entering the scooter market, focussing just on 50cc units for now, with four models set to hit showrooms soon.

“Instead of coming to Peugeot just for a car, we could be a total mobility solution,” says general manager Grant Smith.

That means a range extending from the scooters, through cars in most sectors, on to small and then large commercial vans.

His hope is people may come in for a car and purchase a scooter – treating them more as lifestyle accessories rather than outright transport – such as for the bach, or short trips to the shops.

The range is targetted at taking on Piaggio, and priced accordingly – starting with the Kisby for $2199, the Kisby RS at $2299, Speedfight at $2799 and Speedfight Peugeot Sport edition for $2999.

Later, the retro inspired Django will launch for around $3500.

Sime Darby is not the first to put scooters alongside bikes. Some Colonial Motor Company yards are twinned with Suzuki bike operations, while Renault New Zealand has Kymco scooters alongside their vehicles at its Greenlane dealership.

 

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