Renault opens pop up dealership in Auckland.

Renault opens pop up dealership in Auckland.


Renault New Zealand has opened what it calls a pop up style dealership on the former Archibald and Shorter Volvo site in Matai Road, Greenlane.

The dramatic overnight change from one brand to another on the site was the culmination of months of planning, Renault says however that this will be a soft launch, as it waits for new team members in sales and service to come onboard, it aims to have the site fully operational by April 1.

The well-known yard sits on the corner of the intersection of Matai and Greenlane Roads, and was originally opened as Renault Galerie in the early 2000s, before the Volvo brand took over the site in 2008.

Renault New Zealand general manager Chris Blair says the reason that Renault Cafe will have a pop up feel is because a completely new site will be developed for the brand in Auckland by early 2015.

Renault Cafe is a fully functioning sales and service centre with a big customer cafe in the middle of the premises to attract new and existing customers to the dealership.

As well as immediately offering sales and service at the newly opened site, Renault New Zealand has also relocated it’s current distribution and logistics team from Mount Wellington to the Matai Road site. They will operate from offices above the dealership.

As well as wearing his distribution hat, Blair will also be acting as the dealer principal of Renault Cafe initially. He expects to have some long days in the office but says he has a very supportive wife, who understands how the automotive industry works.

“Behind every good car guy, there is a fantastic woman,” he quipped.

Blair has a strong automotive sales background and he says there are plans in place to get the basics right and do a few things really well, rather than trying to be all things to all men, and tarnish the customer experience.

“I want to get the site up and running as I see fit before appointing a new dealer principal to take over the retail operations from me,” says Blair.

“We need to get the pulse of the market and we need to get the floor operations to standard first.

“I’m a big believer in training, and we have to do a better job of investing in our people, so that they are ready to handle the traffic through the dealership as things start ramping up.”

Renault New Zealand has just launched two new Clio IV models into the light car segment, this will be followed by the updated Koleos SUV in May, the Megane RS and Clio RS mid year, Megane GT hatch and wagon in August, and possibly the compact Captur SUV by December.

Renault will also launch its three light commercial vehicles locally. The mid-size Trafic van is due in April, the large-size Master in July followed by the small Kangoo van.

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