Ramping up Ram’s presence in NZ dealerships

Ramping up Ram’s presence in NZ dealerships

DavidSmitherman_RAM_0005aFiat Chrysler New Zealand is ramping up it Ram brand’s presence with a national advertising and marketing campaign supporting its newly introduced Ram 2500 and 3500 Trucks into 13 dealerships nationally.

“We deliberately launched the Ram Trucks softly, starting with a preview at Fieldays, so that we could put everything in place to ensure that wherever one may roam in New Zealand, it will have the full support it deserves,” says Ateco Group New Zealand and Fiat Chrysler New Zealand chief executive officer David Smitherman.  

“However, we sold the first vehicle within minutes of the gates opening at Fieldays. There has been a steady stream of enquiries as word has spread about the advent of the Ram 2500 and 3500 and the work that has gone into making them available here,” says Smitherman.

The Ram Trucks dealer network offers national coverage and starting this month to support that and spread the word, the brand will be in digital, print and television advertising across the country.

The Ram 2500 and 3500 are imported directly from RAM’s North American factory by the New Zealand-owned Ateco Group, the parent company of Fiat Chrysler New Zealand.

The trucks are remanufactured in Australia by Walkinshaw Automotive to meet Australian full volume compliance rules. This process means the Ram 2500 and 3500 meets all the same safety and engineering requirements as other cars sold in Australia.

Both versions of the Ram Truck in New Zealand are powered by a 6.7-litre Turbo Diesel engine which boasts 1084 Nm of torque and is equipped with the upscale Laramie trim and equipment package.

The trucks offer a unique combination of luxury and load-lugging ability. Depending on the type of towing arrangement utilized, Ram Trucks feature towing capacity of up to 6989 kg for the Ram 2500 and 6170 kg for the Ram 3500. The payload is 913 kg for the Ram 2500 and 1713 kg for the Ram 3500.

The Ram 2500 Laramie has a recommended retail price of $163,000 plus on-road costs, and the Ram 3500 Laramie has a recommended retail price of $169,500 plus on-road costs.

Both are backed by a comprehensive three year/100,000 km warranty with roadside assistance.

“There is nothing quite like the Ram 2500 and 3500, whether you measure it by the capabilities of the RAM Trucks, the quality of the remanufacturing or the level of service offered across the country,” says Smitherman.

“Therefore there can be little doubt that this truck is about to have a significant impact on New Zealand sales figures,” he says.

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