With high fuel prices and congested main centres the small hatch B-segment market has become a key war zone for car makers. It’s an area Peugeot has long been strong in and it’s latest weapon in the fight is the new 208 which has just been revealed and will replace the current 207 series.
This latest Pug will go up against the Ford Fiesta, Toyota Yaris and VW Polo. While the overall dimensions have shrunken Peugeot claims that the interior volume has increased.
In terms of styling the 208 adopts Peugeot’s latest design language, the main highlights include a “floating” grille, raked back headlights and “boomerang” style tail lamps. The 208’s profile is also more sculptured, and overall, the new model looks sufficiently more advanced than the 207 it replaces.
The 208 will be built in two body styles when it launches next year, a three- and five-door. The three-door model is distinguished by pronounced side curve that extends all the way back to the rear lights, a slightly more sloped roofline, thicker C-pillar and a smaller glasshouse. The three-door 208 will tip the scales at just 975kg, a full 170kg lighter than its predecessor.
In the cabin Peugeot has taken a more luxury approach with high-quality materials, a colour touch screen display and clever ambient lighting. The instrument panel is mounted higher than usual and the steering wheel will adjust for reach and height.
From launch, the 208 will be powered by a pair of three-cylinder petrol engines with a capacity of 1.0- and 1.2-litres. These mini motors will offer very low fuel consumption figures that start at 4.3 lt/100 km. In Europe, three e-HDi “micro-hybrid” turbodiesel engines will also be offered and feature an auto stop and start system. The diesel range of engines can deliver an economy figure of 3.4 lt/100 km.
Understandably Peugeot is keen to push the eco-friendly nature of the new 208 and has even used recycled materials in it’s construction.
More details are expected to be released soon on the 208 with an official reveal scheduled at the Geneva Motor Show next March. The 208 will go on sale in Europe from mid-2012, expect it here in NZ late 2012.