Peugeot celebrates 200 years by planning big

Peugeot celebrates 200 years by planning big

puegot_homepage_hero

It is 200 years since Jean-Pierre and Jean-Frederic Peugeot changed their father’s cereal mill into a steel foundry and took the Peugeot family into the industrial era.

Since 1810, Peugeot has associated its name, and later its Lion emblem, to saws, tools, steel crinoline stays, coffee grinders, bicycles, motorcycles, scooters and cars.

To each of these worlds Peugeot has laid emphasis on its industrial origins based in particular on strong principles and the working of steel.

Backed by 200 years of inspiration, Peugeot in 2010 is renewing its stylistic and visual identity, and affirming its international ambition.

This new chapter in the Peugeot story is about to open with a further evolution of the brand including a new styling direction, a new corporate Lion badge and a new signature; Peugeot, MOTION & EMOTION.

Peugeot’s new Marque plan includes the goal of moving up three places from its current position of tenth in the world car market by 2015.

In order to achieve this goal, Peugeot is relying on a new product strategy, new style lines, new technology and a new visual identity.

This refreshed visual identity includes a new corporate Lion logo which will adorn new Peugeot vehicles beginning with the forthcoming RCZ sports coupe, arriving into New Zealand in April 2010.

As part of Peugeot’s plan to move up the order in the world car market, the company is planning a product offensive in coming years, resulting in a remarkable 14 new models being launched globally between 2010 and 2012.

The Marque’s stream of new products will begin in New Zealand with the launch of the sporty RCZ coupe in April and the crossover 3008 in the second quarter of 2010.

puegot_homepage_hero

It is 200 years since Jean-Pierre and Jean-Frederic Peugeot changed their father’s cereal mill into a steel foundry and took the Peugeot family into the industrial era.

Since 1810, Peugeot has associated its name, and later its Lion emblem, to saws, tools, steel crinoline stays, coffee grinders, bicycles, motorcycles, scooters and cars.

To each of these worlds Peugeot has laid emphasis on its industrial origins based in particular on strong principles and the working of steel.

Backed by 200 years of inspiration, Peugeot in 2010 is renewing its stylistic and visual identity, and affirming its international ambition.

This new chapter in the Peugeot story is about to open with a further evolution of the brand including a new styling direction, a new corporate Lion badge and a new signature; Peugeot, MOTION & EMOTION.

Peugeot’s new Marque plan includes the goal of moving up three places from its current position of tenth in the world car market by 2015.

In order to achieve this goal, Peugeot is relying on a new product strategy, new style lines, new technology and a new visual identity.

This refreshed visual identity includes a new corporate Lion logo which will adorn new Peugeot vehicles beginning with the forthcoming RCZ sports coupe, arriving into New Zealand in April 2010.

As part of Peugeot’s plan to move up the order in the world car market, the company is planning a product offensive in coming years, resulting in a remarkable 14 new models being launched globally between 2010 and 2012.

The Marque’s stream of new products will begin in New Zealand with the launch of the sporty RCZ coupe in April and the crossover 3008 in the second quarter of 2010.

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