NZ’s most awarded premium automotive brand

NZ’s most awarded premium automotive brand

141222_BMW i3BMW says it is New Zealand’s most awarded new vehicle marque following the announcements of all major Car of the Year (COTY) and category winners for 2014.

The German manufacturer claimed nine COTY or category wins, outscoring both mainstream mass market brands and premium competitors in the process.

Awards were bestowed on the all-new BMW M3/M4 with four category wins, the X5 claimed three while the 4 Series received one. The brand new i3 was recognised with one overall COTY title.

“Motoring journalists have the opportunity to drive literally every new model launched over the course of the year, so we value their opinions incredibly highly,” says BMW Group New Zealand, Nina Englert.

“Achieving the mantle as the most awarded new model range in New Zealand is a huge vote of confidence in our line up and is an accolade, which we are justifiably very proud of.”

The awards cap off a busy year for the premium automotive brand, during which 12 new models were launched ranging from an all-new MINI, 2 Series Active Tourer, new Four Series Gran Coupe and X4, through to the i8.

“The awards reinforce to all our New Zealand customers that they have indeed made the right choice when it comes to buying a BMW, as well as the 2000-plus customers who have helped us achieve an all-time sales record this year,” says Englert.

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