No BMW M7 in the works

No BMW M7 in the works

BMW 760i M-Sport fq1

In a recent interview, the head of BMW’s M performance division confirmed that the BMW M7 is just not going to happen. Dr Kay Segler said the BMW M7 option was taken into account, but the BMW 760 with all-wheel-drive is a good choice for those looking for performance in the company’s flagship.

BMW believes that sales of a potential M7 will be too low to justify the investment in its development. Segler went on to say that the M version of any of its models doesn’t just involve more power and stiffer chassis, sometimes more the 50% of the car is modified, so the investment in an M car is considerable.

When asked about an entry level model for the M range, he said he is looking at the 1 Series, but he’ll have an answer to that question in a year’s time.


BMW 760i M-Sport fq1

In a recent interview, the head of BMW’s M performance division confirmed that the BMW M7 is just not going to happen. Dr Kay Segler said the BMW M7 option was taken into account, but the BMW 760 with all-wheel-drive is a good choice for those looking for performance in the company’s flagship.

BMW believes that sales of a potential M7 will be too low to justify the investment in its development. Segler went on to say that the M version of any of its models doesn’t just involve more power and stiffer chassis, sometimes more the 50% of the car is modified, so the investment in an M car is considerable.

When asked about an entry level model for the M range, he said he is looking at the 1 Series, but he’ll have an answer to that question in a year’s time.


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