Nissan working on ultra-cheap car strategy

Nissan working on ultra-cheap car strategy

nissan logo

India’s Tata Nano has given the rest of the worlds automakers a lesson that it’s possible to build a small, inexpensive car for emerging markets that’s still profitable.

Nissan has been paying attention in class and the Japanese automaker reportedly has plans to launch a new small car platform in Thailand, India and China starting in March next year.

The new vehicle architecture is called V (as in Versatile), and it’s apparently been in development since 2005. The car will require 18-percent fewer parts than current Nissan compacts and as many components as possible will be sourced from local areas in developing nations.

Crucial to the success of the program is a massive number of sales — a whopping one million vehicles per year by 2013 is required. To make that goal a reality, sales in Europe and the United States are also planned, possibly as early as 2011.

nissan logo

India’s Tata Nano has given the rest of the worlds automakers a lesson that it’s possible to build a small, inexpensive car for emerging markets that’s still profitable.

Nissan has been paying attention in class and the Japanese automaker reportedly has plans to launch a new small car platform in Thailand, India and China starting in March next year.

The new vehicle architecture is called V (as in Versatile), and it’s apparently been in development since 2005. The car will require 18-percent fewer parts than current Nissan compacts and as many components as possible will be sourced from local areas in developing nations.

Crucial to the success of the program is a massive number of sales — a whopping one million vehicles per year by 2013 is required. To make that goal a reality, sales in Europe and the United States are also planned, possibly as early as 2011.

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