Next new VW Beetle scheduled for 2012

Next new VW Beetle scheduled for 2012

VW Beetle new s

The “New Beetle” was a total hit when it debuted back in 1998, and it immediately generated large sales figures the following year. Over the next 10 years, however, Volkswagen let the Beetle simply get old again, and sales have steadily dropped down to near nothingness. Now reports are stating that Stefan Jacoby, President and CEO of VW of America, confirmed at a press event in Germany that a long overdue redesign of the New Beetle is coming in 2012, and packaging will be vastly improved.

One criticism of the New Beetle has been the back seat being far too small and uncomfortable for a vehicle in the small car segment. Jacoby says the next Beetle will have much larger rear quarters and better overall packaging, without growing much beyond its current dimensions. Jacoby also says the Beetle will also be used by VW as a kind of low-cost halo car, showing that the German automaker has returned to its roots of building cars for the people.

While it’s good news that VW is finally getting around to making the next New Beetle, having 14 years between redesigns will put a lot of pressure on VW’s designers to get people excited again about the new, new Bug.

VW Beetle new s

The “New Beetle” was a total hit when it debuted back in 1998, and it immediately generated large sales figures the following year. Over the next 10 years, however, Volkswagen let the Beetle simply get old again, and sales have steadily dropped down to near nothingness. Now reports are stating that Stefan Jacoby, President and CEO of VW of America, confirmed at a press event in Germany that a long overdue redesign of the New Beetle is coming in 2012, and packaging will be vastly improved.

One criticism of the New Beetle has been the back seat being far too small and uncomfortable for a vehicle in the small car segment. Jacoby says the next Beetle will have much larger rear quarters and better overall packaging, without growing much beyond its current dimensions. Jacoby also says the Beetle will also be used by VW as a kind of low-cost halo car, showing that the German automaker has returned to its roots of building cars for the people.

While it’s good news that VW is finally getting around to making the next New Beetle, having 14 years between redesigns will put a lot of pressure on VW’s designers to get people excited again about the new, new Bug.

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