‘New’ Mini now a tearaway teen

‘New’ Mini now a tearaway teen

The new Mini is no longer all that ‘new’ with Britain’s Plant Oxford celebrating 15 years since the first car rolled off its production line.

The larger Mini Hatch was built seven years after the BMW Group acquired the brand in 1994.

Oxford have since produced more than 2.5 million Minis, expecting to hit the 2 million mark later this year.

The Mini is a strong export performer with 80% of the plant’s output sent to 110 countries.

In its first year on sale, the Mini hatch sold just shy of 40,000 worldwide – last year that number had swelled to 340,000.

“Mini is an iconic British brand that has made a remarkable journey over the past 15 years,” says Plant Oxford managing director Frank Bachman.

“In that time we’ve more than doubled our capacity and gone from producing just one model to an entire range of Minis that have proved hugely popular with customers around the world.”

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