New level of personalisation for Ferrari 599

New level of personalisation for Ferrari 599

Ferrari_599GTB_Interior1

The ultimate Ferrari sports car, the Ferrari 599 GTB Fiorano, is now available with the ultimate personalisation programme, OneToOne, following the successful launch of the programme with the Ferrari 612 Scaglietti.

“The OneToOne programme enables our owners to personalise their new Ferrari 612 and, now, 599 to an unprecedented level,” explains Kevin Wall, General Manager at the New Zealand Ferrari importer, EAI. “The programme has been developed with ‘Atelier’ design experts who have trained New Zealand staff to assist our owners to fully maximise the potential offered by OneToOne to produce a car that fully reflects their unique personality. Alternatively owners may travel to Italy and design their own car interior in the very studio in which OneToOne was developed.”

One of the main areas of interest to 599 owners using the OneToOne Programme will be exterior colours, with not just an enhanced ability to produce unique body colours, but also a new range of wheel rim finishes and colours. The 599 GTB Fiorano’s interior may now also be personalised in Terra Bruciata and Maculato Opaco leather. Nor does the leather have to be only one particular colour, with leather finishes such as ‘maculatura’ (a light ‘leopard skin’ speckling), ‘goffratura’ (a rough embossed-type finish) and ‘sporcatura’ (fine, dark speckling for a ‘distressed’ look) also available.

With regard to onboard equipment and finish, Alcantara is now available for carpets and boot trim (the boot may also be trimmed entirely in leather, if preferred). Since it opened in Maranello four months ago, the Atelier has been involved in the styling of no less than 20 bespoke 612 Scagliettis. Historic and out-of-range colours, such as Grigio Ferro Met and Rosso Monza, have proved particularly popular. The new interior shades have been much sought after too, specifically the speckled matt finishes. Almost all of the clients that have chosen this finish have also requested cream stitching for the Ferrari Prancing Horse on the headrest.

Ferrari_599GTB_Interior1

The ultimate Ferrari sports car, the Ferrari 599 GTB Fiorano, is now available with the ultimate personalisation programme, OneToOne, following the successful launch of the programme with the Ferrari 612 Scaglietti.

“The OneToOne programme enables our owners to personalise their new Ferrari 612 and, now, 599 to an unprecedented level,” explains Kevin Wall, General Manager at the New Zealand Ferrari importer, EAI. “The programme has been developed with ‘Atelier’ design experts who have trained New Zealand staff to assist our owners to fully maximise the potential offered by OneToOne to produce a car that fully reflects their unique personality. Alternatively owners may travel to Italy and design their own car interior in the very studio in which OneToOne was developed.”

One of the main areas of interest to 599 owners using the OneToOne Programme will be exterior colours, with not just an enhanced ability to produce unique body colours, but also a new range of wheel rim finishes and colours. The 599 GTB Fiorano’s interior may now also be personalised in Terra Bruciata and Maculato Opaco leather. Nor does the leather have to be only one particular colour, with leather finishes such as ‘maculatura’ (a light ‘leopard skin’ speckling), ‘goffratura’ (a rough embossed-type finish) and ‘sporcatura’ (fine, dark speckling for a ‘distressed’ look) also available.

With regard to onboard equipment and finish, Alcantara is now available for carpets and boot trim (the boot may also be trimmed entirely in leather, if preferred). Since it opened in Maranello four months ago, the Atelier has been involved in the styling of no less than 20 bespoke 612 Scagliettis. Historic and out-of-range colours, such as Grigio Ferro Met and Rosso Monza, have proved particularly popular. The new interior shades have been much sought after too, specifically the speckled matt finishes. Almost all of the clients that have chosen this finish have also requested cream stitching for the Ferrari Prancing Horse on the headrest.

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