Mitsubishi to keep Evolution alive… for now

Mitsubishi to keep Evolution alive… for now

It was just a couple of weeks back that we brought readers the sad news that Mitsubishi planned to kill of its iconic hero model – the Lancer Evolution. Currently, in its tenth generation, Mitsubishi claimed dropping sales and plans for a new greener direction. This left Evo fans globally sulking around the house and making attempts at drowning their sorrows.

But now, after a strong backlash, Mitsubishi is backing down quickly from its earlier claims that the Lancer Evolution would be no more after its 10th generation. The Japanese automaker now promises that the Evo X will live out its life cycle as planned, and will continue to evolve in the future, but that may mean going a slightly different direction.

A different direction, WTF you might say. Well you got to feel a bit sorry for Mitsi here, it’s desperately trying to balance the necessity to move toward more eco-friendly vehicles while not alienating the huge fan base that the Evo has cultivated since the first-generation car was introduced in 1992.

What is most likely is that the next-gen Evo will utilise some form of hybrid technology to keep fuel consumption and emissions to a minimum. While nothing has been announced officially, Mitsubishi big cheese Osamu Masuko had this to say.

“Production of the current Lancer Evolution X continues as planned. As for its successor, regulations and market feedback will dictate its engineering package and architecture. Mitsubishi has kept the Lancer Evolution sedan evolving as the brand’s highest performing model in the global market. However, as the markets needs and demands change, Mitsubishi is considering not advancing the Lancer Evolution concept in the same way as before, but to find a different direction for the Lancer Evolution model to evolve. The new direction, the technologies involved, and corresponding products will be disclosed in due course.”

Still have no idea what’s really happening to the Evo? Neither do we, but fingers-crossed that the next Evo will have the same performance and dynamics we admire in this model that can trace its roots all the way back to the 1970s.

Click here to read a full Car and SUV review of the Mitsubishi Lancer Evo X.

« | »

Let us know what you think

Loading Facebook Comments ...

Road Tests

Silver Sponsors

Car and SUV Team

Richard-Edwards-2016Richard Edwards

Managing editor

linkedinphotoDarren Cottingham

Motoring writer

robertbarry-headRobert Barry

Chief reporter

Ian-Ferguson-6Ian Ferguson

Advertising Consultant

debDeborah Baxter

Operations Manager

RSS Latest News from Autotalk

RSS Latest News from Dieseltalk

Read previous post:
Skoda Octavia Combi 2011 fq
Skoda Octavia Combi TSI 2011 Review

The Octavia has the tough role of Skoda’s mid-size champion and while it was originally produced by ‘old Skoda’ between...

Close