Mitsubishi Motors New Zealand previewed the arrival of the all new ASX (Active Smart Crossover) at a press event in Auckland yesterday.
To reflect consumer demand, Mitsubishi is entering the compact crossover market segment with the light weight, compact bodied ASX.
Under the ASX bonnet, lays a fuel efficient 2.0 litre DOHC MIVEC Petrol Engine or alternatively a 1.8 litre DOHC MIVEC Intercooled Turbo diesel engine inside the 4WD Diesel Sport. This diesel unit will appeal to brand customers who have been waiting for a diesel-powered Mitsubishi passenger car. Fuel economy and CO2 figures are impressive with the 2WD models returning 7.9 L/100Km economy and 184 g/Km C02 respectively, while the 4WD comes in at 8.1 L/100Km and 188 g/Km. The Sport model rounds out the range with fuel economy of 5.9 L/100Km and C02 emissions of 155 g/Km.
Interior appointments on the ASX include a new soft touch dash and a freshly designed 3D embossed seat fabric option. All three sport models are equipped with steering wheel mounted audio controls and Bluetooth. Electronic Power Steering will make the ASX easily manageable and the generous ride height will allow for good visibility, while the light weight impact resistant front guard will minimize the damage from small impact items like shopping trolleys in supermarket car parks.
“The ASX is such a smart, efficient package we think city dwellers who own hatches and sedans will see it as a ‘step up’”, said Mitsubishi Head of Sales & Marketing Strategy Daniel Cook. “All the SUV plusses like lots of space flexibility and the panoramic driving position, plenty of vitality and ooomph, but without the bulk that often just isn’t practical in the city and suburbs”. Previewing the new ASX, Cook said he couldn’t imagine a vehicle that was better placed to meet the demands of such a wide range of drivers.
“With life moving so fast these days, our customers need a smart car that can keep up with their active lifestyles. The all new Mitsubishi ASX gives them everything they need, and even a few extras they might not expect. This truly is a feature-packed vehicle that will not disappoint,” said Cook.
Customers will have five ASX models to choose from after it launches, with two 2WD models and three 4WD variants. The 2WD LS is the base model, while the 2WD Sport model boasts a number of creature comforts not available on the LS. Amongst the 4WD range is the 4WD LS and 4WD Sport, while the 4WD Diesel Sport rounds out the line up.
As with all other new Mitsubishi vehicles, the ASX will be backed by Mitsubishi’s Diamond Advantage warranty: 10 year/160,000 Powertrain Warranty, 5 year/130,000 New Vehicle Warranty and 5 year/130,000 Roadside Assist.
ASX goes on sale at Mitsubishi Motors Dealers from 1 August 2010.
LS 2WD - $35,490
Sport 2WD - $38,990
LS 4WD - $37,990
Sport 4WD – $41,990
D4 Sport Manual 4WD – $45,990