Mitsubishi NZ expects fuel figure fallout

Mitsubishi NZ expects fuel figure fallout

mitsigrilleMitsubishi Motors New Zealand admits that it will face some fallout from news that the Japanese manufacturer rigged results from some fuel tests – even though the four models caught up in the scandal aren’t sold here.

“Obviously, it’s incredibly disappointing to be caught up in it,” says Dan Cook, MMNZ’s head of sales and marketing strategy.

“We’re not expecting the brand to experience any major damage – but there will certainly be some.

“At this stage, the cars involved are kei cars,” says Dan Cook, MMNZ head of sales and marketing strategy, referring to the small-engined city cars designed almost exclusively for the Japanese market.

“And while those cars have never been sold here, all models are now being re-tested to make sure that all data is correct.”

While Mitsubishi is unaware if any of its Japanese domestic kei cars have been imported through either used car dealers or privately, Cook says it is quite likely that there are “some, somewhere.”

Across its model range, Cook says approximately a third of buyers are repeat customers – which will help to buffer any negative affects from the Japanese fuel scandal.

The company has experienced brand growth for the last six years – pointing to converting buyers from either used cars or other new car brands – and accepts that it will need to handle the scandal flawlessly.

READ MORE: Mitsubishi admits fuel figure failure lies

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