Mitsubishi ASX officially launched in NZ

Mitsubishi Motors New Zealand has officially launched its all-new ASX (Active Smart Crossover) in NZ at an event yesterday.

To reflect consumer demand, Mitsubishi has brought its light weight, compact bodied SUV to the New Zealand market. ASX marks the company’s attempt at integrating the simple functionality and compact size of the hatchback with the utility and style of an SUV.

Under the bonnet, there’s a choice of a fuel efficient 2.0 litre DOHC MIVEC Petrol Engine and a 1.8 litre DOHC MIVEC Intercooled Turbo Diesel Engine inside the 4WD Diesel Sport. The two MIVEC engine options deliver solid daily driveability and impressive fuel economy. Fuel economy and CO2 figures on the 2WD models are 7.9 L/100km and 184 g/km respectively, while the 4WD comes in at 8.1 L/100km and 188 g/km. The Diesel Sport model rounds out the range with fuel economy of 5.9 L/100km and C02 emissions of 155 g/km.

Inside the ASX is a soft touch dash and freshly designed 3D embossed seat fabric options.

All three sport models are equipped with steering wheel mounted audio controls and Bluetooth hands free audio. There’s a one touch start button and Electronic Power Steering which compliments the high ride height of the ASX, while the light weight impact resistant front guard will minimize the damage from small impact items like shopping trolleys in supermarket car parks.

Safety features in the ASX are impressive, with Active Stability Control and seven airbags earning the 2WD ASX models a five star ANCAP safety rating.

“The ASX is such a smart, efficient package we think city dwellers who own hatches and sedans will see it as a ‘step up’,” said Mitsubishi Head of Sales & Marketing Strategy Daniel Cook. “All the
SUV plusses like lots of space flexibility and the panoramic driving position, plenty of vitality and ooomph, but without the bulk that often just isn’t practical in the city and suburbs.”

Launching the ASX, Cook said he couldn’t imagine a vehicle that was better placed to meet the demands of such a wide range of drivers.

“With life moving so fast these days, our customers need a smart car that can keep up with their active lifestyles. The all new Mitsubishi ASX gives them everything they need, and even a few extras they might not expect. This truly is a feature-packed vehicle that will not disappoint,” said Cook.

Buyers have a range of ASX models to choose from, with two 2WD models and three 4WD variants. The 2WD LS is a well specified base model, while the 2WD Sport model boasts a number of creature comforts not available on the LS. Amongst the 4WD range is the well specified 4WD LS and 4WD Sport, while the 4WD Diesel Sport rounds out the range.

All ASXs are available in a variety of body colours including the new Kingfisher Blue (pictured) and Titanium, as well as Rose Red, Cool Silver, Amethyst Black, Atlantic Blue, and Cardrona White.

As with all other new Mitsubishi vehicles, the ASX is backed by Mitsubishi’s Diamond Advantage warranty: 10 year/160,000 Powertrain Warranty, 5 year/130,000 New Vehicle Warranty and 5 year/130,000 Roadside Assist.

The ASX is available now from all Mitsubishi Motors dealers, to find out pricing and more details click here to visit the Mitsubishi NZ website.

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