Mini takes roof off convertible advertising campaign

Mini takes roof off convertible advertising campaign

Mini ad 1

Now that the 2009 Mini Convertible has been unleashed onto the Internet, we can expect to see vigorous marketing as the automaker tries to keep up the positive momentum in sales over the past year. Mini has always had clever ads for its retro hatches, and that trend will continue with the latest 2009 Convertible, which is set to debut at the Detroit Auto Show next month. Earlier marketing attempts have humorously suggested that it’s never a good idea to lower the top, and a similar theme is being used again. Check out the fresh examples in the Gallery.

Mini ad 1

Now that the 2009 Mini Convertible has been unleashed onto the Internet, we can expect to see vigorous marketing as the automaker tries to keep up the positive momentum in sales over the past year. Mini has always had clever ads for its retro hatches, and that trend will continue with the latest 2009 Convertible, which is set to debut at the Detroit Auto Show next month. Earlier marketing attempts have humorously suggested that it’s never a good idea to lower the top, and a similar theme is being used again. Check out the fresh examples in the Gallery.

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