MINI E – not making some people happy

MINI E – not making some people happy

Mini E fqh

In today’s economic climate, you really don’t want to be turning away more than a thousand customers with their cash at the ready, but that’s the undesirable situation that BMW is in. 1800 people in the USA have said they want a MINI E, but there’s only 450 available, leaving 1350 people that will have to drop an E.

To be considered for the program, you can’t live in rural Wyoming…in fact, you can only live near LA, New York or New Jersey, and must only require a range of less than the new MINI can provide. You’ve got to have a lockable garage in which a built-in charger can be installed. Oh, and you need to stump up US$850/month for the lease! That’s an extreme charge! (pun intended)

Adding insult to injury, the first ones won’t arrive until April, which represents a bit of a delay.

Mini E fqh

In today’s economic climate, you really don’t want to be turning away more than a thousand customers with their cash at the ready, but that’s the undesirable situation that BMW is in. 1800 people in the USA have said they want a MINI E, but there’s only 450 available, leaving 1350 people that will have to drop an E.

To be considered for the program, you can’t live in rural Wyoming…in fact, you can only live near LA, New York or New Jersey, and must only require a range of less than the new MINI can provide. You’ve got to have a lockable garage in which a built-in charger can be installed. Oh, and you need to stump up US$850/month for the lease! That’s an extreme charge! (pun intended)

Adding insult to injury, the first ones won’t arrive until April, which represents a bit of a delay.

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