Mini Beachcomber concept may be the return of the Moke

Mini Beachcomber concept may be the return of the Moke

Mini’s constantly expanding lineup could get another addition if the quirky Beachcomber concept heads for production.

While details are limited, reports have been released that say MINI’s Global Brand Manager Dr. Wolfgang Armbrecht stated “We will come back to this (the Beachcomber concept) to see if there is a business basis, as we were overwhelmed by the reaction. MINI will never show a concept that won’t make production.” He went on to say “MINIs need authentic names” which could be a clue that the Beachcomber production version will wear the Moke badge when it is released.

What does “Moke” actually mean? It refers to an archaic British slang term for “donkey,” which reflects the go-anywhere, utility ideals behind the basic design.

The Beachcomber concept was unveiled at the 2010 North American International Auto Show as a preview of the Countryman crossover. Looking like a Mini crossed with a Jeep Wrangler, the Beachcomber featured removable doors and a canvas roof. It proved popular and may still reach production.

Mini’s constantly expanding lineup could get another addition if the quirky Beachcomber concept heads for production.

While details are limited, reports have been released that say MINI’s Global Brand Manager Dr. Wolfgang Armbrecht stated “We will come back to this (the Beachcomber concept) to see if there is a business basis, as we were overwhelmed by the reaction. MINI will never show a concept that won’t make production.” He went on to say “MINIs need authentic names” which could be a clue that the Beachcomber production version will wear the Moke badge when it is released.

What does “Moke” actually mean? It refers to an archaic British slang term for “donkey,” which reflects the go-anywhere, utility ideals behind the basic design.

The Beachcomber concept was unveiled at the 2010 North American International Auto Show as a preview of the Countryman crossover. Looking like a Mini crossed with a Jeep Wrangler, the Beachcomber featured removable doors and a canvas roof. It proved popular and may still reach production.

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