McLaren Automotive has just launched a new website to act as an interactive online showroom for the new MP4-12C. Future customers and McLaren car enthusiasts can view the 12C in detail through an animated ‘explosion’ of the car’s technical features at www.mclarenautomotive.com
It’s an impressive site and has been developed to reflect the design ethic of all future McLaren sports cars. The front page of the website presents the new performance car in exploded form, which clearly depicts the way in which the car has been designed from the inside out and entirely around the driver.
McLaren Automotive Head of Marketing, Lianne Daly, said: “It is vitally important that potential customers of McLaren Automotive across the globe are able to see the unique properties of the MP4-12C and gain an understanding of why we are claiming that this car will set new performance and efficiency standards in the core sports car market.”
Daly continued: “Until the car is physically presented in showrooms in early 2011, this website will be the only publicly-available source of official information relating to our range of high performance sports cars. Visitors to McLarenautomotive.com can now explore the interior and exterior of the car in beautiful detail and over the coming months time we will add more engaging content.”
In addition, users will be able to view a gallery of images from McLaren Automotive’s past and present and also tap into ‘The Insider’, a blog that will be regularly updated with developments from the depths of the McLaren Technology Centre.
Gallery
McLaren Automotive has just launched a new website to act as an interactive online showroom for the new MP4-12C. Future customers and McLaren car enthusiasts can view the 12C in detail through an animated ‘explosion’ of the car’s technical features at www.mclarenautomotive.com
It’s an impressive site and has been developed to reflect the design ethic of all future McLaren sports cars. The front page of the website presents the new performance car in exploded form, which clearly depicts the way in which the car has been designed from the inside out and entirely around the driver.
McLaren Automotive Head of Marketing, Lianne Daly, said: “It is vitally important that potential customers of McLaren Automotive across the globe are able to see the unique properties of the MP4-12C and gain an understanding of why we are claiming that this car will set new performance and efficiency standards in the core sports car market.”
Daly continued: “Until the car is physically presented in showrooms in early 2011, this website will be the only publicly-available source of official information relating to our range of high performance sports cars. Visitors to McLarenautomotive.com can now explore the interior and exterior of the car in beautiful detail and over the coming months time we will add more engaging content.”
In addition, users will be able to view a gallery of images from McLaren Automotive’s past and present and also tap into ‘The Insider’, a blog that will be regularly updated with developments from the depths of the McLaren Technology Centre.
Gallery
