Mazda on track for 9000 sales in 2015

Mazda on track for 9000 sales in 2015


Mazda New Zealand says it will sell 9000 units next year of which 1500 will come from the new Mazda2 light hatchback launched yesterday.

The company is bullish about its prospects for 2015 due to an arsenal of new models and a number of facelifts. It says the current vehicle replacement cycle is on track.

The new Mazda2 will be followed by the new compact CX-3 SUV, the new MX-5 roadster, as well as a refreshed CX-5, refreshed Mazda6, and a refreshed BT-50 Ute.

Mazda New Zealand managing director Andrew Clearwater says the current car was well overdue for replacement and the new Mazda2 will be at least as successful as the model it is replacing.

The new Mazda2 is the fourth new Skyactiv model in the companies sixth generation design philosophy known as Kodo: Soul of Motion.

It has already won the 2014 Car of the Year in Japan as well as the Automotive Golden Steering Award in Germany.

Mazda New Zealand product planning manager Tim Nalden says the new Mazda2 will build on the success of its predecessor – by taking the segment into a completely new direction. He says it offers technologies and specifications unmatched in the category and a a lower entry point than the previous model.

However we won’t see a Mazda2 sedan, and nor will we see a diesel version because the company says there is no business case for such models locally.

Nalden says that sales in the A/B segment are dominated by private buyers, and the segment is dominated by petrol hatchbacks. The segment accounts for 15,000 sales annually, and Mazda NZ wants a 16% share of it.

There have been no compromises to design and specification of the Mazda2 says Nalden, it is equipped with a new Skyactiv 1.5 litre engine with stop/start function coupled to a 6-speed manual or 6-speed automatic transmission and is also equipped with Mazda’s i-activsense techonologies as well as the MZD connect system from the larger Mazda3.

Cars fitted with the new Skyactiv 6-speed automatic also have a sport mode for increased performance when accelerating onto a motorway on-ramp or for overtaking duties.

The new Mazda has an 80mm longer wheelbase than its predecessor which provides more legroom in the cabin, and the axles have been moved further forward and back to give that “wheel at each corner” feeling of being more solidly planted to the road.

A larger fuel tank means that drivers could eke out as much a 898km between refuelling stops.

There are three specification grades available, GLX which replaces the previous Classic variant, GSX which replaces the previous Sport variant, and a new Limited grade which offers a head up display, blind spot monitoring, rear cross traffic alert, high beam control, and lane departure warning.

The GSX models will offer blind spot monitoring and rear cross traffic alert.

Mazda says with the offer of the new six-speed automatic transmission it expects to see its percentage of manual sales current 26% of the sales mix to drop down to 15%.

The new 6-speed manual model offers fuel consumption of 5.2L/100km while the new 6-speed automatic produces a fuel consumption figure of 4.9L/100km.

Prices for the 2015 Mazda2 are as follows:

  • GLX manual $21,745 ($1500 less than predecessor)
  • GLX auto $23,495 ($1150 less than predecessor)
  • GSX manual $24,245 ($910 less than predecessor)
  • GSX auto $25,995 ($560 less than predecessor)
  • Limited auto $28,595
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