Mazda need $1.25 billion for hybrid programme

Mazda need $1.25 billion for hybrid programme

Mazda Takai concept fq

Mazda was bold last March when it declared that it would pass on hybrid technology in favour of ultra-efficient diesel engines and weight reduction. Perhaps a little too bold.

While Mazda has stayed true to its word and revealed the MX-5 Superlight concept and the new SKY engines and transmission, it seems still interested in entering the hybrid market. Only problem is the Japanese carmaker needs $1.25 billion to do it.

Mazda big cheese CEO Takashi Yamanouchi recently spoke of the company’s plans to have both hybrids and electric vehicles on offer by 2015. Demonstrating the huge cost of developing hybrid technology, Mazda plans to issue 315.2 million new shares and sell 96.8 million treasury shares to raise the $1.25b required to kick-off a serious Hybrid programme.

Yamanouchi said that Mazda will continue to improve the economy of existing petrol and diesel engines with new technologies slated to be unveiled at the Tokyo Motor Show later this month.

Mazda is aiming to offer affordable eco-friendly transport to ninety percent of the car-buying public. “We will be able to offer affordable eco-friendly vehicles to 90 percent of the car-buying public, not to just a limited segment of the market,” Yamanouchi said.

While no details of any upcoming models have been revealed, future vehicles would feature further reduced kerb weight, stop-start technology, lower rolling resistance and improved aerodynamics.

At this stage, Mazda has no plans for sharing the technology with stakeholder Ford, but is reportedly open to the idea of making a deal.

Mazda Takai concept fq

Mazda was bold last March when it declared that it would pass on hybrid technology in favour of ultra-efficient diesel engines and weight reduction. Perhaps a little too bold.

While Mazda has stayed true to its word and revealed the MX-5 Superlight concept and the new SKY engines and transmission, it seems still interested in entering the hybrid market. Only problem is the Japanese carmaker needs $1.25 billion to do it.

Mazda big cheese CEO Takashi Yamanouchi recently spoke of the company’s plans to have both hybrids and electric vehicles on offer by 2015. Demonstrating the huge cost of developing hybrid technology, Mazda plans to issue 315.2 million new shares and sell 96.8 million treasury shares to raise the $1.25b required to kick-off a serious Hybrid programme.

Yamanouchi said that Mazda will continue to improve the economy of existing petrol and diesel engines with new technologies slated to be unveiled at the Tokyo Motor Show later this month.

Mazda is aiming to offer affordable eco-friendly transport to ninety percent of the car-buying public. “We will be able to offer affordable eco-friendly vehicles to 90 percent of the car-buying public, not to just a limited segment of the market,” Yamanouchi said.

While no details of any upcoming models have been revealed, future vehicles would feature further reduced kerb weight, stop-start technology, lower rolling resistance and improved aerodynamics.

At this stage, Mazda has no plans for sharing the technology with stakeholder Ford, but is reportedly open to the idea of making a deal.

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